PPC Ad Editor

Twenty-four characters. That's OpenAI's recommended max for a ChatGPT ad title, and 48 for the description. Before it runs, show your client the ad itself, not a spreadsheet. In PPC Ad Editor, build it as a ChatGPT chat card with the title, description, link and image. Your client opens one link in a browser, no account needed, and approves it. Then you export the workbook for their ChatGPT Ads account. Which is hardest to fit in 24 characters: the product, the benefit, or the brand?

PPC Ad Editor is now in Claude's connector directory. claude.ai/directory/ppc-ad-e… → Sign in to add → Ask: "Mock up an RSA for a 24/7 emergency plumber in Leeds, with sitelinks and a call extension" The mockup appears in the chat, checked against Google's limits.

Google says your new Display limit "isn't a guarantee." Set Display to Low priority and it gets a budget allocation. Daily spend may occasionally exceed it. Your client finds out from the invoice. Budget Pacer, part of PPC Ad Editor, paces the month against the client's plan.

Your client wants a ChatGPT ad. What's their competitor promising on Google? AdScanner pulls the competitor's Google ads, longest-running first. Build your Google and ChatGPT ads in PPC Ad Editor, then put all three in one review link. Do you show clients the competitor's ad?

Your client wants to test ChatGPT ads with money from their Google budget. In this example, if the current pace continues, Google lands about $3,100 over plan. So the test comes out of the plan. Budget Pacer only reads. The call is yours. New budget, or carved from Google?

Your client's target CPA jumped to $55 overnight. Nobody on your team made that change by hand. In this example, PPC Ad Editor's Ad Recap dashboard shows the source, Recommendations Auto-apply. Ad Recap only reads. If the client didn't want it, you set it back in Google Ads.

Meta turns on product browsing in existing Facebook and Instagram ads on Wednesday, Oct 28, reported by PPC Land. A tap may open product info inside Meta's apps. It's your client's ad. Have they decided to keep it on or opt out?

A client approves a YouTube ad from a video file and a spreadsheet, and first sees the headline on the video once it's running. I send one link instead: they play it in each placement and comment on the headline. How do your clients sign off on YouTube ads today?

Your client approved one ad. From Friday, October 30, ChatGPT could change the headline, run it in Spanish, resize the image or point the link elsewhere, without review. Before then, I mock up each change for the client in PPC Ad Editor. Which one will your clients ask about first?