We help partners, vendors and distributors drive revenue, relationships and ROI, through maximising experience, engagement, education and enablement.
Battle, East Sussex
Joined April 2010
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This Monday, Glenn and Colin will be at the Informa Channel Partners Conference & Expo in Las Vegas.
We’re teaming up with our fantastic partners at @Unifyr to explore every corner of the Partner Experience — from portals and PRM, to content strategy, creative, and beyond.
If you are heading to the Channel Partner Conference and Expo in Vegas, let’s talk.
outlook.office.com/book/Chan…
Our latest article explains how @Unifyr and Purechannels are working together to change the way partner programs work for the better. We’ll both be at the Channel Partners Conference and Expo in Vegas from 13-16 April to meet and talk about exactly this.
eu1.hubs.ly/H0t6qqC0
Are we obsessed with the idea that more is always better?
If you’re looking to grow your business with the right partners instead of filling in a spreadsheet, our latest article covers what you should do to get started.
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If you're looking to up your game, here's a quick mid-week challenge:
- Take some time to think about what you do, your industry, your partners, & your customers
- Set a timer for 10 minutes and write down as many unique talking points as you can
How many did you come up with?
Our latest article explains how @Unifyr and Purechannels are working together to change the way partner programs work for the better. We’ll both be at the Channel Partners Conference and Expo in Vegas from 13-16 April to meet and talk about exactly this.
eu1.hubs.ly/H0t6fHZ0
Whether you're launching a new campaign, building a toolkit, or sending comms, partner experience (PX) must be a priority.
Because if it isn't, well, we'll let Peter demonstrate what happens...
Ready to put PX at the core of everything? Get in touch today
If you want real engagement, the kind that turns into pipeline rather than passive portal logins, you have to help partners operate independently. That means clear use cases, commercial positioning, and confidence in the room when it matters.
eu1.hubs.ly/H0spJ800
Want MDF that partners actually use? Visit the @purechannels website now and discover how we make every dollar work harder for you: eu1.hubs.ly/H0sprV30
#MarketingDevelopmentFund #PartnerExperience #ChannelMarketing
Need help inspiring your partners to take action? @Purechannels has you covered. Check out our website now and discover what we can do for you: eu1.hubs.ly/H0spHwx0
#PartnerComms #PartnerExperience #ChannelMarketing
You've knocked it out of the park with your latest campaign materials. Now it's only a matter of time before your partners start running it, right?
Not necessarily.
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#PartnerExperience #IndirectChannel #ChannelMarketing
Understanding breeds confidence. The moment your partner understands how your story helps their customers, how they can answer the inevitable customer questions, they can walk into calls confident they’ve got the right information.
Partners ignoring your comms? It might not be the message — it's the load.
When everything feels important, nothing stands out.
Before the next email goes out, ask: would you act on it… or archive it?
Clear messaging. Low partner engagement. Sound familiar?
The fix isn't better slides — it's better listening.
Were your comms built with partners or for them? There's a difference.
Discover how we approach partner surveys here:
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Are you giving partners information… or something they can actually use?
If that’s worth a closer look, our latest article explores how to make your message easier to recognise, retell and sell.
eu1.hubs.ly/H0rXqsf0
If you’re reading this thinking, “I’m not sure what my partners really experience when they open our campaigns,” that’s usually the right moment to talk.
Take a look at how we approach PX at Purechannels: eu1.hubs.ly/H0rXn3F0
Are you informing your partners or enabling them?
Our latest blog shares the difference between informing and enabling, what you can do about it today, and why partner experience (PX) is critical to your communication efforts.
eu1.hubs.ly/H0rYPsb0
In a world of automated responses and AI slop, it turns out that what partners really want is a little human connection.
Everyone's got that friend in a group.
You know the one: loud when it's about them, silent when anyone else needs help. The kind that you're not sure why you keep around.
Which then begs an uncomfortable question: Is your partner program that friend?
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