Connecting our clients’ purpose to their growth. Accountable Marketing Communications, Strategy, Services and Measurement.
Joined June 2019
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Are pharma marketers measuring what matters? Underscore Marketing CEO Lauren Boyer talks launch metrics and media measurement on @MMMnews's podcast.
Listen: mmm-online.com/podcasts/is-p…
In The Current, Chalice Co-Founder and COO Ali Manning examines curation’s hidden fees and calls for custom models and transparent pricing.
Read here: thecurrent.com/opinion/op-ed…
AI could unlock streaming’s untapped ad value. Coactive CEO Cody Coleman explains how in Beet.TV:
beet.tv/2026/10/ai-can-unloc…
Broadcast buying habits could cost political campaigns billions on CTV. @DSPolitical CEO Mark Jablonowski explains how voter data and smarter targeting can help campaigns reach the voters who matter most in a byline for @adexchanger
adexchanger.com/on-tv-and-vi…
Women’s sports need investment in research and recovery built for women. @DNA_Vibe_ CMO Maria del Rio shares why women athletes should help shape those solutions in @SBJ.
sportsbusinessjournal.com/Ar…
In @adexchanger, Lendi Group shares how it uses Mutinex to uncover media opportunities and explore brand visibility in AI discovery.
adexchanger.com/measurement/…
Coactive, Ampersand and VideoAmp share insights for @NewscastStudio on turning cross-platform audience data into smarter decisions.
newscaststudio.com/2026/10/1…
Vantage’s Melissa Gallo shares how retail media budget cuts affect experimentation and what marketers should consider for 2027.
Read more: agilebrandguide.com/expert-m…
OOH is growing. Creativity is soaring. @Forbes explores AI, innovation and @YourOAAA's OBIE Awards!
Read here: forbes.com/sites/howardhomon…
Purpose Worldwide retweeted
Leaders from AI Digital, the Video Advertising Bureau, Vidmob and more dish on their AWNY observations about agentic AI, the blurring of linear and CTV, and the creator economy. thecurrent.com/media/hot-tak…
What can 100+ campaigns teach advertisers about agentic AI? @PubMatic's Bill McLaughlin shares key lessons in @adage.
adage.com/studio-30/publishi…
Featured in The Current, @VidMob CEO Mark Mannino shares why effective creative focuses on the outcomes consumers want—and how data reveals what resonates.
Read more: thecurrent.com/media/hot-tak…
Advertising Week brings the industry together, but it’s the connections and conversations that make it matter.
In a new feature from At The Moment Media, @PubMatic co-founder and CEO @RajeevGoel reflects on Advertising Week’s role as a global gathering for industry professionals, while @Strateg_us CEO Todd Porch highlights the relationships that bring the industry to life.
Black Friday and Cyber Monday are no longer the starting point for holiday shopping. They’re an opportunity for brands to see how their earlier marketing efforts are paying off.
In a new byline for @MyTotalRetail, @_Emily_Robinson, VP of Marketing at @tv_scientific, explores how brands can use early-season shopping moments to test creative, refine audience strategies, and apply campaign learnings ahead of Black Friday Cyber Monday (BFCM).
With shoppers starting earlier and marketers increasingly focused on measurable business outcomes, adapting campaigns throughout the season is more important than ever.
More in @MyTotalRetail: mytotalretail.com/article/bl…
As programmatic DOOH continues to grow, standardization and automation will be key to supporting the channel’s next stage of evolution.
In a new interview with @adexchanger, @YourOAAA COO Patrick Dolan discusses the organization’s efforts to streamline workflows, improve data consistency, and explore how AI can reduce friction across OOH buying and selling.
Read the full interview here: adexchanger.com/digital-out-…
