Beauty consultancy with a lab researching facial attractiveness perceptions. Tweets are written by our staff scientists.
Joined January 2025
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Our latest research, covered in PsyPost.
Artificial intelligence is surprisingly good at ranking human beauty, but a new study finds it systematically overrates facial attractiveness. The findings suggest that AI might be too polite to be an objective judge of our looks. dlvr.it/TVd1Hq
Speed-dating research finds that facial attractiveness is the strongest predictor of romantic interest over height, income, and education level (Asendorpf et al., 2011).
In the study, after a 3-minute date, participants chose whether or not they wanted to see that person again.
This is somewhat consistent with our own research (Grandas et al., 2026). We found AI rates older people as less attractive and women higher than men. But we found no strong evidence of an ethnic or racial bias. arxiv.org/abs/2609.02512
TikTok also scores how attractive you are, guesses your age/gender, and calculates your mood with some of these on-device models.
I pulled them out of the app, so you can try it directly here: ayoships.com/tools/tiktok-fa…
I ported them from ByteNN so they run in your browser. My tests showed significant negative bias against darker skin and older faces.
Throughout history and across cultures, beautification has been a part of human societies.
A study of 93k people in 93 countries finds "behaviors such as applying makeup…hair grooming, clothing style…body hygiene, and exercising or following a specific diet for the specific purpose of improving ones physical attractiveness, are universal" doi.org/10.1016/j.evolhumbeh…
The face, however, remains the strongest predictor of romantic interest (Asendorpf et al., 2011).
El 70% del atractivo corporal de los hombres depende de la fuerza que perciben las mujeres en su torso. Incluir las variables de la altura y la delgadez (ausencia de exceso de grasa) sólo aumenta este porcentaje al 80%.
No se encontró evidencia de la hipótesis de "U invertida", según la cual los hombres extremadamente fuertes podrían ser menos atractivos que los hombres moderadamente fuertes. En todas las muestras, los hombres más fuertes fueron considerados los más atractivos, y los hombres más débiles fueron considerados los menos atractivos.
Estos resultados tienen sentido desde una perspectiva evolutiva. La selección natural equipó a las especies que se reproducen sexualmente con mecanismos de elección de pareja que sirven para evaluar las consecuencias reproductivas de aparearse con distintos individuos. Los mecanismos de elección de pareja de las mujeres rastrean señales de la calidad genética de los hombres y de su capacidad para invertir recursos en la mujer y su descendencia. Una variable que predice ambas cosas es la formidabilidad del hombre (su habilidad para luchar o su potencial para defender y obtener recursos).
Las mujeres modernas siguen siendo Homo sapiens cuya biología responde a señales ancestrales de capacidad de lucha, especialmente a las que indican fuerza en el tren superior. Este estudio muestra que esa respuesta no es residual ni secundaria, sino el factor dominante que explica la mayor parte de las diferencias en el atractivo corporal masculino.
Levy (2007) reported that relaxing the platysma with botulinum toxin can sharpen the jawline, producing a "mini lift". The technique has been named the "Nefertiti lift" after the ancient Egyptian queen with a distinctively sharp mandibular contour.
QOVES retweeted
Güçlü erkeklik kimliğine sahip erkeklerin vücutları, cinsiyet eşitsizliğine meydan okuyan bir kadınla karşılaştıklarında, fizyolojik olarak tehdit tepkisi veriyor (o kadını olumlu karşılasalar bile).
In a longitudinal study with over 10,000 participants, researchers identified a correlation between physical appearance and social joining (Palmer & Peterson, 2021).
However, this association was only significant when the respondents were on average 35 and 53.
QOVES retweeted
Being a slacker makes you uglier to the people who know you.
A college rowing team rated each other's looks. They rated the team's slacker unattractive and a hard-working Olympic hopeful attractive. Strangers looking at a photo saw no difference.
Study:
sciencedirect.com/science/ar…
How does smoking change how old you look?
Guyuron et al. (2009) studied 186 pairs of identical twins and found that each decade of smoking added roughly 2 to 2.5 years to perceived age.
QOVES retweeted
"Women want Chad when they're ovulating" didn’t replicate.
The studies behind it averaged 40 women. A 2018 study tested 584 women up to 15 times each, with a saliva sample every time. Hormones didn’t predict how much they liked masculine faces.
Study: journals.sagepub.com/doi/10.…
