I’ve been thinking a lot about what Atttend is actually becoming. We started with a simple idea: what if the internet had a better place for people to think together? Not just publish. Not just like and reply. Actually develop an idea. On Atttend, a Thought can be agreed with, disagreed with, or extended. Different people can keep adding to it, challenging it, researching it and taking it somewhere the original author couldn’t have taken it alone. Then there are Clusters, where people can think around a specific subject. AGI, neuroscience, philosophy, robotics, whatever. Multiple Thoughts can develop independently inside the same intellectual space. And then there is Tinker. Tinker reads the entire chain around a Thought and turns the collective thinking into a continuously evolving essay. It doesn’t replace the people doing the thinking. It arranges what they have thought about into something another person can actually understand. That is becoming the centre of Atttend. And the business model is starting to become clearer too. The public reading layer stays free. Most people will come to Atttend to discover Thoughts, read Tinker essays and explore ideas. That gives us a large reading audience that we can monetise through advertising. For people who want to go deeper, there is Premium. More Tinker access, deeper queries and eventually more ways to work with the thinking. Then there are organisations. Organisations can create Briefs around real problems, define the fields they need, invite specific thinkers, communicate with them and eventually use Tinker to turn the collective work into a Paper. So: Readers → advertising Thinkers → Premium + Tinker Organisations → Briefs All three come from the same underlying product. We’re now raising our $350k pre-seed to build the next stage of Atttend. The focus is making Tinker real, properly launching Briefs, building the organisation layer and growing the network of people contributing serious Thoughts. I’m looking for investors who understand that the next generation of the internet may not just be about publishing more information. It may be about building better systems for thinking through it. If that sounds interesting, I’d love to talk.

AI is taking your job 💀

You need to understand that users come from different psychographic backgrounds and experience your products differently. Most of the time, a user’s problem with your product is not their fault; it’s yours. I talked to a founder the other day who complained that users kept making mistakes on the sign-in page, putting the wrong information in the wrong place. I asked to see the page. When I saw it, I was like ugh. It had a flashy sign-in button that drew attention from the whole page. Users rushed to click it. I asked him to keep the button inactive until they finished the sign-in fields, and only make it active and colored after they were done. Boom, it solved the issues. We need to understand people well enough to build for them. Contrary to common belief, users won’t adopt just anything. They will find a better alternative faster than you think, and you’d lose all of them.

As a founder, be careful what product you condemn. It might be the one that scales your company. We’ve seen many companies die because they chose not to grow while others grew (I didn’t mention Nokia). We’ve also seen companies scale with the rise of AI (Meta is a big example). Anticipate what your users actually need, or they will leave. That means studying technological trends and adopting them when needed.

Shipped like crazy, atttend now lives on X. Your account won’t logout if you’re logged in from here. Next is to ship login with X, so can login X account and claim your X username on atttend too. Check it out atttend.xyz

They say an idiot in motion is better than a genius at rest and it makes me wonder, do geniuses rest? We take the word genius for granted a lot, you guys are full of crap. You compare an idiot to a genius? You won’t know what it feels like to be a genius cus 🙂

TL;DR? •It has never been easier to build something. The ability to build is becoming much cheaper than the ability to build something people actually need. •The interface is becoming less important. The experience is moving underneath it into what the system does, prevents, infers, and remembers. •Humans think in intentions, not menus. We adapted ourselves to the machine; now systems can adapt themselves to us. •When implementation is cheap, the bottleneck is knowing what should be implemented. A product is a mechanism that moves behaviour. •I think we should build more, but more deliberately. Speed should give thinking a shorter feedback loop. The next products will be defined by how intelligently systems understand the people using them.

The joy of every early stage founder is the inability to host their own users anymore.

Today is my worst day ever, I had a fight with my agent. Bro can’t keep to simple instructions, he keeps ruining my code. I thought we were best friends until today. You just can’t trust anyone.

To make a successful product solo, you need many skills that may not intersect. Product (design and strategy) Engineering (most cracked passer of everything) Business (most of us don’t know this and fail woefully at it) Marketing (the most difficult side of building a product) User experience (it intersects with product and marketing and is the only way to retain users or get them past onboarding) Finance (the most debilitating part: if you can’t raise and manage funds, your product wouldn’t exist)

Allow yourself to grow gradually, you don’t owe anyone a fast growth.

Overthinkers barely have time to do; overdoers barely have time to think.