r/SEO

🆕 pod about Black Friday SEO! youtu.be/9YrmjkCtDNI Thanks @edwardeachday for having us on the pod again! @harpreetchatha_ @DavidGQuaid We covered all these things ... - When to publish Black Friday pages, why February is a better starting point than October, and what to do if you’re late. - The keyword format “Black Friday + product category + deals” and how to use it for specific buyer searches. - How many Black Friday landing pages to create without making them compete against each other in Google. - Why brands need to own searches for their discount codes, coupons, and Black Friday offers, even when they don’t run a seasonal sale. - How different discount amounts give Google and ChatGPT more relevant offers to surface for specific searches. - How to structure Black Friday URLs, keep useful pages year after year, and build internal links from your best-performing product and collection pages. - How to use Google’s People Also Ask questions to update existing pages and pursue rankings even at the last minute. - What product descriptions need for AI search: materials, dimensions, compatibility, weather resistance, and the details shoppers compare before buying. - Why product comparisons and buying guides matter when customers research in ChatGPT before they search for a deal. - How product schema and Google Merchant Center feeds affect shopping features, plus what they won’t do for organic rankings. - How to use press releases, digital PR, affiliate partnerships, and relevant backlinks to reach searches your own site may not rank for. - Why social posts, short videos, creator reviews, and Reddit discussions matter for Google results and AI-generated product recommendations. - What brands can learn from Black Friday pages and search results involving Amazon, Adidas, Nike, Sony, and Mattress Firm. - How to decide between SEO and paid ads, and how to keep converting shoppers after Cyber Monday.