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Reziew

@reziew

Reziew is a cloud based solution that allows online businesses to collect, manage and benefit from consumer reviews.

 Switzerland, Lausanne
reziew.com
Joined August 2011
  • Tweets188
  • Following172
  • Followers78
"Restaurant Reviewers need time and patience" by @reziew on @LinkedIn linkedin.com/pulse/restauran…

Restaurant Reviewers need time and patience. Important research from the Journal of Consumer...

Restaurant reviews significantly improved based on the distance travelled and time taken by the reviewer to contribute, according to an analysis of 166,00 reviews. The further the distance the...

linkedin.com
"Big brand's online marketing is trending to transparent marketing. " by @reziew on @LinkedIn linkedin.com/pulse/big-brand…
Big brand's online marketing is trending to transparent marketing.

Big brand's online marketing is trending to transparent marketing.

Transparent marketing or "Naked" marketing is where brands try and show a real and human face to the world. Traditional advertising had a reputation for misdirection or of trying to trick the...

linkedin.com
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"Global Brands need to speak with their customers." by @reziew on @LinkedIn linkedin.com/pulse/global-br…
Global Brands need to speak with their customers.

Global Brands need to speak with their customers.

Through advertising, large brands are used to getting their message across to consumers, but they are sometimes not so great at listening to and responding to their feedback. For small or large...

linkedin.com
"The consumer knows: The perilous path of paid reviews" by @reziew on @LinkedIn linkedin.com/pulse/consumer-…
The consumer knows: The perilous path of paid reviews

The consumer knows: The perilous path of paid reviews

What the customer wants is to read real reviews from people who are just like them. Fakes are easily spotted and are heavily peanalised.

linkedin.com
"Harvard Business Review this morning... Why people in healthcare shouldn't be afraid of online reviews." @LinkedIn linkedin.com/pulse/from-harv…
From The Harvard Business Review this morning... Why people in healthcare shouldn't be afraid of...

From The Harvard Business Review this morning... Why people in healthcare shouldn't be afraid of...

"Forty-eight percent of our patients say physician ratings and comments provided by other patients influenced their choice of doctor, and another 29% say they were somewhat influenced by the reviews,...

linkedin.com
"Cut the marketing fluff — your customers aren’t buying it." on @LinkedIn linkedin.com/pulse/cut-marke…
Cut the marketing fluff — your customers aren’t buying it.

Cut the marketing fluff — your customers aren’t buying it.

"Branded advertising is dead; sales-heavy messages won’t resonate with today’s audiences, and instead, a sense of transparency is dominating successful marketing and sales." In 2015, "research...

linkedin.com
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"Forbes.com's guide on how to market your reviews once you've acquired them." @LinkedIn linkedin.com/pulse/forbescom…
10 tactics for handling haters on Facebook on @LinkedIn linkedin.com/pulse/corporate…
The corporate world frequently forgets that it’s actually okay to be human and to communicate in a...

The corporate world frequently forgets that it’s actually okay to be human and to communicate in a...

— and doing so will win over people more than cold, sterile communications.

linkedin.com
"Deloitte - "People trust online reviews as much as recommendations from friends and family."" on @LinkedIn linkedin.com/pulse/deloitte-…
Deloitte - "People trust online reviews as much as recommendations from friends and family."

Deloitte - "People trust online reviews as much as recommendations from friends and family."

"The growing power of consumers. When it comes to trust, many consumers prefer to turn to independent sources rather than go directly to businesses.

linkedin.com
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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) cannes.campaignlive.co.uk/20…
cdixon.org/2014/04/13/softwa… Software eats software development
Yodle Survey: Small Businesses Underestimate the Importance of Online Reviews yodle.com/company/press-rele…
Why online retailers should enclose the checkout process | Econsultancy econsultancy.com/blog/64142-…

Insights | Econsultancy

Long-form insight, research and guides on marketing, ecommerce and capability from Econsultancy's editors and consultants, since 1999.

insights.econsultancy.com
Consumer Review Credibility, Brand Marketing and Social Media huff.to/1eGzFy6
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@G_ReyBellet The future of geopolitical analysis belongs to the crowd fastcompany.com/3022299/why-… @Wikistrat
There’s Power in All Those User Reviews nyti.ms/1bP9lmh
$ave me: Spotting fake online consumer reviews fw.to/sA3H7bZ
Many dealers don't value online reviews @automotive_news autonews.com/article/2013102…
American Express and TripAdvisor team up | News | Breaking Travel News breakingtravelnews.com/news/…
France roots out fake online consumer reviews - The Local: thelocal.fr/20130830/france-…

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