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Sweet protein samples for US food and beverage teams: liquid and powder, plus a starting formulation for your category.
1,000 times sweeter than sugar. Replaces 60 to 90% of the sugar in suitable formulations.
gounsugar.com/request-sample…
#UnSugar #SweetProtein #SugarReduction
Halloween is Saturday. National Candy Day is Wednesday.
Candy gets two holidays in five days.
If you could give one candy the UnSugar sweet protein treatment, which one? 👻
Sugar's job. None of sugar's baggage.
gounsugar.com
#UnSugar #SweetProtein #SugarReduction
Myth: sweet proteins do every job sugar does.
Fact: ours is 1,000 times sweeter than sugar, used in milligrams. Bulk and browning need a plan.
It replaces 60 to 90% of the sugar in suitable formulations.
gounsugar.com/science/vs-sug…
#UnSugar #SweetProtein #SugarReduction
Ask a Food Scientist: cutting sugar in a tart lemonade?
1. Keep a little sugar or fiber for body.
2. Add brazzein sweetener in milligrams.
3. Blend with stevia or monk fruit if you use them.
4. Taste it ice cold. The finish shows up there.
gounsugar.com
#UnSugar #SweetProtein #SugarReduction
Monk fruit suppliers are already asking buyers to lock 2027 supply after the fall harvest. (NBR, Oct 16, 2026)
Planning to buy sweet protein in bulk for 2027 too? Compare cost in use, not price per kilo.
Our guide: gounsugar.com/resources/suga…
#UnSugar #SweetProtein #SugarReduction
At least 9 new "zero sugar" lawsuits in about 6 weeks after one court ruling. (Law360, Oct 2026)
The sugar reduction lesson: know what does the sweetening, and how many grams you use.
Milligram sweeteners keep that answer short.
gounsugar.com
#UnSugar #SweetProtein #SugarReduction
Clocks fall back an hour Sunday. Sugar never falls back on its own.
Drink makers: if you could set one thing back, what is it?
Grams of sugar?
That lingering finish?
Finding a sucralose alternative that tastes like sugar?
gounsugar.com
Replies open 🕰️
#UnSugar #SweetProtein #SugarReduction
Myth: sugar is fading, so sweetener picks matter less.
USDA sees 12.392M short tons of US sugar for food and drinks in 2025/26 (USDA ERS, 2026).
Aspartame replacement in beverages? Blend stevia or monk fruit with sweet protein, in mg.
gounsugar.com
#UnSugar #SweetProtein #SugarReduction
Ask a Food Scientist: why is chocolate harder to cut than yogurt?
Sugar in chocolate is also bulk and melt. In yogurt it mostly fights tang.
Sugar reduction solutions for food manufacturers start there. Our notes:
gounsugar.com/blog/reduced-s…
#UnSugar #SweetProtein #SugarReduction
Shortlisting sweet protein companies for 2027?
Ask every one:
Liquid or powder?
Heat data up to 98 °C?
Regulatory status in writing?
Cost in use, not price per kg?
Our buyer's guide has the full checklist:
gounsugar.com/blog/sweet-pro…
#UnSugar #SweetProtein #SugarReduction
Italy's sweetened drinks tax: 10 euros per hectolitre. Its delays end Dec 31, with a push for one more (Il Sole 24 Ore, 2026).
Taxes slide. Label readers don't.
Pick sugar alternatives for food manufacturers on taste, not deadlines.
gounsugar.com
#UnSugar #SweetProtein #SugarReduction
Candy Corn Day is Friday. Half love it. Half want it banned.
Our take: keep the candy, cut the sugar. A precision fermentation sweetener does sugar's job. None of sugar's baggage.
Keep, cut or reformulate? 🍬
gounsugar.com/applications/b…
#UnSugar #SweetProtein #SugarReduction
Myth: sweet protein vs stevia is an either/or choice.
Reality: stevia sweetness comes from glycosides. Sweet protein is a protein, 1,000 times sweeter than sugar, with no bitter aftertaste.
So blend them. Then taste the finish.
goUnSugar.com
#UnSugar #SweetProtein #SugarReduction
Ask a Food Scientist: Germany's draft drinks tax starts at 5 g sugar/100 ml. (Euronews, Oct 15)
To land under that line:
1. Cut sugar in steps
2. Add a sweet protein sweetener (mg)
3. Rebuild body
4. Blind test vs today's drink
goUnSugar.com
#UnSugar #SweetProtein #SugarReduction
Rishav Raj retweeted
New class action: a store-brand "stevia" sweetener is allegedly mostly erythritol. (Courthouse News, Oct 26)
Sugar reduction trends 2026 lesson: say plainly what does the sweetening.
Ours: brazzein, a sweet protein, used in milligrams.
goUnSugar.com
#UnSugar #SweetProtein #SugarReduction
Walking SupplySide Global in Las Vegas this week?
If a brazzein supplier is on your shortlist, ask 6 questions before you taste a single sample. Then taste blind.
Our checklist:
gounsugar.com/blog/brazzein-…
#UnSugar #SweetProtein #SugarReduction
New class action: a store-brand "stevia" sweetener is allegedly mostly erythritol. (Courthouse News, Oct 26)
Sugar reduction trends 2026 lesson: say plainly what does the sweetening.
Ours: brazzein, a sweet protein, used in milligrams.
goUnSugar.com
#UnSugar #SweetProtein #SugarReduction
National Oatmeal Day is Thursday. Caramel Apple Day is Saturday.
One of them is harder to fix with a sugar replacement for food manufacturers. Which one, and why? 🍎
goUnSugar.com
Sugar's job. None of sugar's baggage.
#UnSugar #SweetProtein #SugarReduction
Rishav Raj retweeted
Myth: sweet protein is a protein supplement.
Reality: you use it in milligrams. It's for taste, not protein grams.
What are sweet proteins? Ours is brazzein, first found in the oubli fruit, made by fermentation.
gounsugar.com/science/what-s…
#UnSugar #SweetProtein #SugarReduction
Myth: sweet protein is a protein supplement.
Reality: you use it in milligrams. It's for taste, not protein grams.
What are sweet proteins? Ours is brazzein, first found in the oubli fruit, made by fermentation.
gounsugar.com/science/what-s…
#UnSugar #SweetProtein #SugarReduction
Ask a Food Scientist: how to reduce sugar in beverages without losing taste? Try iced coffee.
1. Cut sugar in steps
2. Add sweet protein in milligrams
3. Keep some stevia or monk fruit if you like
4. Retaste after 24 hours
goUnSugar.com
#UnSugar #SweetProtein #SugarReduction
