Ryan G | HelpOtherPeopleWin.com

🧵/ Crafting an icon: How the Oregon Ducks became a branding and uniform phenomenon, an insider view What’s good Duck fans. @oregonfootball just had one of the best signing days in school history. For the 2nd time ever the Ducks have gone undefeated during the regular football season. Playoffs start this weekend and we have high aspirations to go far in the first 12-team post season. It got me to thinking about @CoachDanLanning, the staff, the players, the training facility, Autzen stadium….all of it. I want to show you how it all began. Most people don’t know the wheels were put in motion to win a natty ay back in 1998. At that time, the university already had blueprints to expand Autzen stadium to make it bigger and louder. The expansion of the stadium increased the seating capacity from 45,000 to 56,000 seats. Today, the stadium has a reputation as one of the loudest in college football. That was the first brick in the wall. #GoDucks