Sam Charles

Looking for a few good brandable .com domains. Please drop what you have for sale! 👇

I think one of the biggest misconceptions about domain names is that you're simply paying for a web address. You're not. You're investing in something that can give your business an identity, help customers remember you and become part of your brand for years to come. I've always said the right domain in the right hands can be worth far more than the price paid for it. The real value isn't always in what a domain costs. It's in what someone can build with it.

Cheap clients are the worst thing you can have, worse than a toothache.

Avoid people who are addicted to complaining and arguing.

I've lost count of how many people over the years have told me buying domain names is silly. "Why would anyone pay money for a web address?" Yet here I am, still buying, selling and building opportunities around domains. Not everyone needs to understand what you do. Sometimes you just have to believe in yourself and keep going. Funny how the things people question can become the things that give you freedom.

Don’t let a quitter talk you out of what you’re building

Building a domain portfolio while enjoying the sunshine. ☀️ One of the best things about domain investing is the freedom it can create. Work from anywhere, build assets for the future, and never forget to enjoy the life you’re working so hard for. 🌍

The older I get, the more I realise that life isn’t about having the most money or proving yourself to others. It’s about enjoying your time, making memories and being happy with what you’ve built. People will come and go, but time is something you’ll never get back. Make every day count.

I’ve been reflecting lately on how much has changed over the years, not just in business, but in my personal life too. People I once spoke to every day are now strangers. Opportunities have come and gone, and my priorities have changed. I’ve stopped expecting everyone to be part of my journey. These days, I’m more focused on creating freedom, enjoying life and building something on my own terms. Because what’s the point of success if you never get to enjoy it?

One thing I’ve learned over the years in business and life is that people come and go. You build connections, share experiences and sometimes believe you’ve made genuine friends. But time reveals people’s true intentions. Not everyone who calls you a friend really is one. No bitterness, just lessons learned. The journey teaches you a lot about people.

Another day, another opportunity. One thing I enjoy about running my own business is that no two days are ever the same. Some days you close deals, other days you discover new opportunities, build connections or learn something valuable. Not every day needs to be a record-breaking day to be a successful one. Progress comes in many forms. Stay positive, keep moving forward and enjoy what you’re building. 🚀

One of the things I love about the domain industry is the opportunities it creates. You can start with very little, learn as you go, build valuable connections and turn an idea into a real business. There’s always something new to discover, another opportunity around the corner and more knowledge to gain. Even after all these years, I still enjoy what I do. That’s what makes this industry so rewarding. Keep learning, keep building and most importantly, enjoy the journey.

There's a big difference between being busy and making progress. Something I've become more aware of over the years, especially in business. You can spend all day researching, checking marketplaces, reading opinions and looking for the next opportunity. But what have you actually achieved? Sometimes it's worth switching off the noise and asking yourself one simple question. Is what I'm doing today actually helping me build the business I want tomorrow? Time is valuable. Make sure you're investing it as carefully as your money.

There's so much noise in the domain industry these days. Everyone has an opinion, a strategy, or the next big opportunity you shouldn't miss. One thing I've learned over the years is that you don't need to follow every trend or get involved in every conversation. Stick to what you know, focus on what you do best, and build on what's already working for you. You don't need to prove anything to anyone. Let your results do the talking.

One thing I’ve learned in domain investing is that knowing what a domain is worth is only half the battle. Understanding who’s on the other side of the negotiation matters just as much. Sometimes it’s a funded startup. Other times it’s someone putting their savings into a business they’ve dreamed of starting. That doesn’t mean you have to undervalue your domains. But knowing the difference between maximising a sale and recognising a genuine opportunity can make you a better investor. Behind every offer is a real person, and sometimes the smartest deal isn’t the one with the highest price.

I think one of the biggest mistakes people make with domain names is judging their value based on what they personally would pay. Just because you wouldn't spend £5,000 on a domain doesn't mean another business wouldn't. Different businesses have different ambitions, budgets and reasons for wanting a particular name. I've always believed the real value of a domain becomes clear when you find the right buyer. The interesting thing is, some of the people who dismiss domain names today could end up paying a premium for one tomorrow.

One thing I've learned in domain investing is that real relationships are worth more than any single sale. Behind every domain is a real person, whether it's an investor, a business owner, or someone building their first company. Treat people with respect. Be genuine. Build trust. The domain industry is smaller than you think, and your reputation will always follow you. Good business starts with good people.

It's the weekend again. I'll probably spend some time looking at domains, catching up with people and working on a few ideas. After all these years in business, I still enjoy what I do. There's always something new to learn and another opportunity around the corner.