Sam Hysell

Grateful that @NOXnado was featured by @tryramp & @Nasdaq on a billboard in Times Square in NYC. I remember the days when I commuted from Fordham University in the Bronx through Times Square to The Alley coworking space for various roles as the NYC startup/tech ecosystem was taking shape. Flash forward about 10 years to today, and seeing NOX on a billboard there is pretty surreal. Grateful for all of the team members, partners, clients and communities we’ve helped build. Grateful for all that we’ve accomplished, the challenges we've navigated and everything that’s in store for the future. P.S. We’re actively hiring for some full-time and part-time roles (i.e. Account Manager, Digital Strategist, Content Creators/Video Editors). All details can be found via the link in the next post. Please don’t hesitate to reach out and/or apply, or pass it along to somebody you think could be a great fit. 💜🙏📈

releasing a song tmrw... long time coming. blessed with vocals by somebody very special 👀

Artists are flooded with advice on what content they should be creating, and it often leads to analysis paralysis.  This foundational framework helps all the artists we work with at NOX zoom out and gain clarity on exactly what they need to do. Hope it helps you too 🫡

One of our most viral vids (25M views, 2.5M new followers in under 3 days) was shot ON AN IPHONE In today's myth vs. method, we breakdown why bigger budgets do NOT equal better content, and what you should really be focusing on instead 👀

The best stories in sports aren't just about what happens on the field. We spent 48 hours with @Rackkwall83, an NFL Pro Bowler, musician, mental health advocate, and all-around amazing human being. This is what it looks like when you tell stories that resonate far beyond the highlights 👀

Last night, @vj_edgecombe made NBA history. 2 years ago, @NOXnado brought one of his first brand deals to life. 5 years ago, he couldn't have taken that deal without losing NCAA eligibility. Today, total NIL market spend is on track to go from $900M in 2022 to $3B by 2029. The shift is real, and we're just getting started 👀

Congrats to the team @nowmedia 🥂

Excited to participate as a guest teacher for this course!!

#brandweek day 2 👀 @Adweek

For the past 3 weeks, there’s been a noticeable uplift in team morale and camaraderie at @NOXnado thanks to “21 Days of Appreciation”. The concept? Simple: each morning, every member of the team starts their day by sharing a note of appreciation with someone on the team. It can be a quick voice note, a written message—whatever feels genuine. Big shoutout to Niko Ivanov for bringing this initiative forward. What began as a fun experiment has evolved into something much deeper… It’s easy to get caught up in the hustle, but this practice has reminded us to slow down, recognize each other’s efforts, and celebrate the little wins. It’s shifted our mindset from “just doing the job” to truly valuing each other as human beings. Beyond that, sharing appreciation creates positive reinforcement for great performance and culture. In the book 15 Commitments of Conscious Leadership, they point to research that shows that a ratio of approximately 5 appreciations for every 1 criticism comment is optimal for strong relationships. As 21 Days of Appreciation ends today, I wanted to share my appreciation with the entire team at NOX (and celebrate the team publicly with you). Without every individual on the team at NOX, what we’re doing and who we get to serve wouldn’t even be possible. 🙏🌪️

$125M deal for Alex Cooper x SiriusXM 8 days ago... $100M+ deal for Kelce Brothers show with Amazon's Wondery Attention is shifting away from media institutions towards individuals and talent. The smartest media institutions are channeling this tailwind, not fighting against it.

Congrats to the whole team at @nftnow 🥂

any nasty webflow designers and developers out there? may have a fun project for you :) shoot me a dm if so or feel free to pass along.

I can't believe THIS actually happened... Jk 😁 I just hope you have a great day, make progress around the things you care about, and smell the roses along the way. Happy Friday 🤝

fun perk of working with lots of musicians... soundtracking with their music while I do work related to them

One of my biggest growth areas in entrepreneurship has been learning to remain calm amidst things that used to make me worry. Ups and downs come with the territory. The differentiator is how you observe, orient, decide and take action.

great curated ops list for anybody looking to make moves in entertainment 🥂

Hidden perk of entrepreneurship... Making it through challenging periods and being able to pay it forward to somebody navigating something similar.