Amanda Connon-Unda (She/Her) (@samplingculture) header
Amanda Connon-Unda (She/Her) (@samplingculture) profile picture

Fractional VP Marketing for startups & scale-ups | B2B & B2C | +15 years helping brands find their voice & velocity 🦄🚀✨

Toronto, Canada
Joined January 2009
Photo by Amanda Connon-Unda (She/Her) (@samplingculture)Photo by Amanda Connon-Unda (She/Her) (@samplingculture)Photo by Amanda Connon-Unda (She/Her) (@samplingculture)Photo by Amanda Connon-Unda (She/Her) (@samplingculture)Photo by Amanda Connon-Unda (She/Her) (@samplingculture)Photo by Amanda Connon-Unda (She/Her) (@samplingculture)Photo by Amanda Connon-Unda (She/Her) (@samplingculture)Photo by Amanda Connon-Unda (She/Her) (@samplingculture)Photo by Amanda Connon-Unda (She/Her) (@samplingculture)Photo by Amanda Connon-Unda (She/Her) (@samplingculture)
Amanda Connon-Unda (She/Her) retweeted
Lobby doors open at 4 PM! Get your badge and we can’t wait to see you all soon! Let’s go! 🚀🚀 #ElevateFest2025 Visit elevatefestival.ca to plan your itinerary!
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The “Made in Canada” panel at #CIXSummit @CIXCommunity @ElevateTechCA: The world is no longer what we hoped it would be, said @BenBergen. Canada must pivot from resource-dependence to IP innovation and strengthen sovereignty. Time to create and sell globally! 🇨🇦 #CDNtech
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Kicking off Summit Stage at @CIXCommunity powered by @ElevateTechCA ! 🎉👏👏 with @LisaZarzeczny
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At #dmzwomeninnovationsummit @dmzhq celebrating the top women in tech who support other women and DEI initiatives. Listening in to a great panel! Awaiting the awards for Women of the Year! 🥳
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Amanda Connon-Unda (She/Her) retweeted
🚀 Flashback to #CIXSummit 2024! From game-changing keynotes to founder-investor connections, CIX was the place for Canada’s top tech innovators. 🔥 📅 CIX powered by @ElevateTechCA returns March 26, 2025, in Toronto—bigger, bolder & more founder-focused: hubs.li/Q038Rmzd0
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Amanda Connon-Unda (She/Her) retweeted
📣🚀 We’re excited to announce the first of the speakers for #CIXSummit powered by @ElevateTechCA! Join us on March 26 in Toronto as CIX Award Recipients and #tech leaders take the stage to share insights, innovation, and strategies shaping the future. hubs.li/Q036QdmS0
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Amanda Connon-Unda (She/Her) retweeted
📈 Seeking #techstartups building solutions in the #ecommerce, #retailtech, and merchant solutions spaces. Apply to the eCommerce North Tech Accelerator in partnership with @moneris by March. 7: hubs.li/Q037DW__0 Gain access to #mentorship, resources to scale, and more!🚀
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📢 I've joined @ElevateTechCA as Senior Director of Marketing, and I am excited to reconnect with all my connections in the tech ecosystem! Amidst all of the uncertainty of how emergent US-Canada relations will impact Canadian tech, I'm eager to support Founders, Investors…
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After my decade plus experience of driving growth at successful startups and scale-ups (AI products, developer tools, and b2b technology services), I’m happy to have joined an organization that brings the tech community together through #ElevateFestival & @CIXCommunity
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Thank you to @LisaZarzeczny for your leadership and bringing me onto the team! I'm a long-time @ElevateTechCA fan! Stay tuned! 🚀
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When I saw this building I thought of how analogous it is to the work we’re doing in tech. Tech cos are always under construction 🏗️🚧constantly evolving, growing 🌳 How we show up for each other matters: partners, team, customers,ourselves. Don’t lose sight of that! Let’s build!
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‘Talk with people using your product daily. ❤️ To build a product people love, get to know users. Have their Whole lives in context. Your insight are relevant in analyzing trends, serving users and innovating in the product.’ 👩‍💻 - @seemalakhani ex- @wattpad CPO @ElevateTechCA
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Intelligent design incorporates empathy & being in the end-users shoes👠 Service design anchors biz partners around a journey (either customers or employees). Design brings people together around the human centred design approach - Shop talk stage @ElevateTechCA #elevatefest2024
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Lunch time at @ElevateTechCA ☕️ coffee is popular as it ever was. Jet fuel for tech folks. Toronto is looking good 👀 🔥#elevatefest2024
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Insights shared @ElevateTechCA Scale Up stage on Getting Acquired: It’s an emotional roller coaster. Your founding team may find it the most difficult thing in a career. Ensure there is some competitive dynamic in the mix, so you have options. - @sheldonfff & Kirk Simpson
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The people matter in the acquisition. Will they be good to work with? The culture you’re co-creating is critical Acquisition can serve bldng better solutions. Consider the landscape & develop relationships with potential targets/ founders you’d consider acquiring. @ElevateTechCA
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Great interview by @RashelHariri with @MetiBasiri, the CEO of @ApplyBoard. Book recommendation “The Advantage” - act according to your why. Get close to your customer, as your offering evolves. Be open to pivoting your roadmap as you learn. #elevatefest2024 @ElevateTechCA
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Pros of bootstrapping: You don’t have a boss! Make your own decisions. No path is easy. Growing a business is hard. Great insights at @ElevateTechCA #elevatefest2024 @zaidiafatima @skstock
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The drawbacks of VC funding: severe pressures. Not all businesses are VC businesses. Bootstrapped businesses can be sustainable and withstand recessions. Great Insights from @skstock @zaidiafatima #elevatefest2024 @ElevateTechCA
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Finally made it to @ElevateTechCA listening to @zaidiafatima @skstock — Fantastic insights on starting a business and being a founder. “Don’t let imposter syndrome stop you. You’re starting from scratch as a Founder. It’s a great equalizer.” #elevatefest2024
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