Sara Foster

@saramfoster built her brand by embracing failure instead of hiding it. Most people try to protect their image by hiding the moments that make them look unsuccessful. Sara found that openly sharing those moments created the connection and trust her brand depended on. Sara on turning vulnerability into a brand strategy: “We built our entire brand being self-deprecating.” “It's endearing for someone to be like, ‘I was fired. I feel like a failure.’ That connects us.” “Without connecting with our audience, we have no show, no brand, no anything.” Sara Foster & Phil Schwarz: Why Celebrity Brands Keep Failing via Trailblazers Podcast

A few days ago, we believed that without the heroism of the passengers on Flight 1073, the almost 180 people aboard, 27 of them children, would have been killed. Now we know that without the bravery of Capt. Smit Machchhar, Yaniv Hayun, Tzvika Mans and Assaf Rajuan, we would be facing a catastrophe likely worse than October 7. Under interrogation, Hamam al-Hammami, the Omani co-pilot, confessed that after killing the pilot his plan was to fly a normal landing approach and, in the final seconds, when interception was no longer possible, crash the plane into Ben Gurion Airport. That is why, rather than striking at the outset, he attacked the captain only once the plane was over Jordan. The flight was due to land around 9:30 a.m., at the height of Sukkot, when traffic through the airport peaks. Tens of thousands of travelers would likely have been in the terminal when it arrived, and the death toll could easily have run into the thousands. Under interrogation, al-Hammami admitted that on previous trips to Israel he had “gathered information,” perhaps on where a crash would claim the most lives. Had he managed to crash the plane into the Saudi desert, as we originally believed was his intention, the aftermath would have been catastrophic. The day would have gone down as the second-deadliest terror attack in Israel’s history, with nearly five times the death toll of the third. The central artery of the Abraham Accords, the 30-flight-a-day corridor, would have been severed, and the steadily warming relations between the Emirates and Israel would have frozen. Had his original plan succeeded, it would have been, by a wide margin, the worst attack in Israel’s history, and it would have closed far more than one flight corridor. Even if the physical damage at Ben Gurion could be quickly repaired, no airline would risk flying to Israel. The country would face an aviation isolation worse than anything it experienced even at the peak after October 7. The tourism industry, barely hanging on by a thread after three years of war, would plunge into the abyss. Above all, the damage to the sense of safety of Israelis, chronic world travelers, would be incalculable. The most obvious and striking parallel is that Israel almost had its own 9/11, nearly exactly 25 years after the first. Not in the loose, figurative sense in which the phrase is so often used, but literally: a plane turned into a weapon, with a death toll that may have been comparable to that disaster, and far greater relative to Israel’s population. And the effect would have been even more disastrous. The World Trade Center was a symbolic target, while Ben Gurion is the heart of Israel’s connection to the outside world. It would have done more to isolate Israel from the world than any single Hamas attack. No thanks, medals or rewards are sufficient for the heroes who prevented what would undoubtedly have been the most devastating single attack on the State of Israel.

Which Shark are you most like? 👀 The 2-episode season premiere of #SharkTank is now streaming on Hulu!

Ana Kasparian says the attempted FlyDubai hijacking was a false flag meant to “victimize Israelis.” Genuinely don’t understand how their viewers never just take a step back and ask themselves if this is the slop they want to keep watching.

What's in store for the #SharkTank two-hour season premiere? 👀 Erin and Sara Foster have the scoop! Tune in Wednesday at 9/8c on ABC and stream on Hulu.

The Foster Sisters are in the Tank tonight! Watch them reel in some deals, and maybe even a few enemies... 👀 Don't miss the 2-hour #SharkTank premiere tonight 9/8c on ABC and stream on Hulu.

The NYT and BBC are in an altercation competing for worst journalism.

Good public transit is key for an affordable, walkable city. That's why I'm riding the D on election day. @metrolosangeles