Growth & Monetization enthusiast! Building agents to run ads 24x7 https://nitter.cf/t.co/0DSwc0yO9T
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Joined June 2009
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One line in Anthropic’s S-1 every growth team should read before handing an agent a target.
From the risk factors, on what AI models do: “taking unintended actions in pursuit of assigned goals.”
So write the guardrails before the goal: a contribution margin floor, budget caps, no brand bidding, approval before spend.
Profit is the goal. ROAS is a check.
That’s one of six growth lessons from the filing. Also inside: revenue per employee going from $1.4M to $6.6M, and why advertising is one of the best jobs for long-horizon agents.
getmighty.ai/blog/growth-tea…
First holiday season for ChatGPT Ads. Both Google & ChatGPT want to capitalize on monetizing shopping prompts and conducting webinars at the exact same time!
#ads #adsagent
@mightyaihq can help buy across both of them and make you move budgets too!
Meta ads are about to run on more nuanced goals, not campaigns.
Nik Ketkar, a director of product management at Meta, laid out where Meta's ads automation is going on Marketing Operators this month.
Four things stood out for Shopify brands spending big on Meta:
1. Goals replace campaign structure. Different goals per product line, in plain language, with hard and soft budget limits. Campaigns, ad sets and ads stop being how you steer.
2. Meta will show you which of your ads it thinks are the same ad. Finally, a look at what Meta counts as "diverse" creative.
3. Test winners keep their learning when they scale.
4. Margin is already in as a signal; inventory may be next.
Obviously, these are localized optimizations. Meta's will never move your next dollar to Google. Brands on more than one channel need a super agent that connects them all.
Full breakdown: mightyai.app/blog/meta-ads-2…
#adsagents #dtc
Satish Polisetti retweeted
In an era of breakneck AI funding rounds -- VC firm and tech community South Park Commons is plotting a $500 million fundraise and urging founders to take a slower approach bloomberg.com/news/articles/…
Satish Polisetti retweeted
Dear All,
Happy New Year!
I am organizing this LinkedIn Event with @sat_p as a Special Guest 5th January 2023 at 6:30 PM MT to learn from his insights and glimpse of his EB1A journey. I invite you too to attend the program it will open new door for yo…lnkd.in/ge3ZEKJs
Nuzzel launches a ‘Newswire’ for sponsored content tcrn.ch/2nDNids # via @techcrunch
“Facebook Now Allows For More Inventory Slots on Instant Articles” by Jana Fung blog.adsnative.com/facebook-…
Satish Polisetti retweeted
Looks like @edmodo have decided to go with advertisements to raise revenue. The ads aren't intrusive or annoying. So that's a win.
1/3rd of @AdsNative is from @UCBerkeley; our HR went to the career fair and shared the lessons learnt - blog.adsnative.com/7-lessons…
Satish Polisetti retweeted
Partner Spotlight: @axios makes headlines with its approach to #nativeads powered @AdsNative adweek.com/news/technology/f…
