Scott Hurff (@scotthurff) header
Scott Hurff (@scotthurff) profile picture

Founder, CPO @churnkey. Founding team @CasaHODL. Designed Super Like @tinder. Wrote Designing Products People Love (https://nitter.cf/t.co/l190dFc6ou). Taos Toolbox '19.

Santa Monica, CA
Joined July 2006
Photo by Scott Hurff (@scotthurff)Photo by Scott Hurff (@scotthurff)Photo by Scott Hurff (@scotthurff)Photo by Scott Hurff (@scotthurff)Photo by Scott Hurff (@scotthurff)Photo by Scott Hurff (@scotthurff)Photo by Scott Hurff (@scotthurff)Photo by Scott Hurff (@scotthurff)
Scott Hurff retweeted
Running a company: 2020: can you survive a pandemic? 2021: still here? we’re going to give all of your competitors $100m series A rounds. 2022: wow, you made it? okay, all engineers cost $600,000/year now. 2023: nice job! okay, SVB failed and we’re going to take away your bank account. 2024: a survivor I see. but can you pivot from ai to crypto to defense tech back to ai-enabled defense tech in a 12 month period to stay relevant? 2025: unfortunately all of your competitors have raised $2b series B rounds. oh and only 500 engineers are relevant and they cost $100m/yr each. 2026: well, well, well. you’re still in business? let’s deploy the thunderclap of godlike LLMs from the heavens so all of your customers can rebuild your app in 2 hours. can you survive?
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Scott Hurff retweeted
Between the F1 gigs, we were lucky enough to experience another first, this time with the #MetallicaFamily in Bahrain. Massive thanks to all of you who brought incredible energy to Beyon Al Dana Amphitheatre. Relive the complete set mixed by the Metallica Audio Team now on @nugsnet or pre-order the CD in The Metallica Store: metallica.lnk.to/LiveInBahra… #MetallicaLive #NewMusic #Metallica
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"Making Sense of an Unsettling World" I'll be in conversation with Ivan Krastev @IWM_Vienna this evening, Feb 13, 18:00 CET / 12:00 ET. Livestream available: youtube.com/live/Bc6hZqBEb4Y…
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Palisades Fire Debris Removal Town Hall nitter.cf/i/broadcasts/1LyxBgWjX…
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Update: Anyone who has left LA and headed south. You are welcome at our restaurant, 16600 Pacific Coast Highway, 92649. We have a large parking lot, you can stay as long as you need and camp out. We will provide free meals for all of those affected. If anyone has any coordination in process for meals, supplies, etc for LA, reach out to me, we will provide as much food to deliver and arrange supplies as well.
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Who's the best marketing designer you know?
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We just raised $1.5m at @churnkey... We never thought we'd take more investment. But something special is happening out there and it's time for us to expand more quickly than we ever have. It's time to be more ambitious. Because that's the one word keeps coming to mind as I think about our progress with the company: Ambition. At every turning point, one-way door product decisions, and new customer relationships, we've had partners who pushed us to think bigger. Dig deeper and draw upon our experience, intuition, history, and the advice of others to work smarter and build something greater than we planned initially. Thanks to CreativeCo—Travis Parsons, Ashley Gautreaux, and Christian Czentye—our investors, who, in just a short time, have been incredible partners. This is a relationship that will last long and change our future. Thank you to every customer, partner, investor, and believer we've had along the way. I'm grateful to every one of you. And here...we...go. 🃏 churnkey.co/blog/churnkey-fu…
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Never miss an opportunity to up your placeholder copywriting game
Easily my favorite product image on @churnkey marketing page with @scotthurff's F-22 easter egg🐣
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Nearly 20 years ago, during his Facebook years, @noahkagan replied to a cold email of mine asking his advice. Since then, I've seen him evolve as an entrepreneur and a person. And I'm still learning from him (with stories of random shenanigans from CA to TX to MA throughout the years thrown in for good measure.) His new book, "Million Dollar Weekend," will stick with you for a long time. If building a business has been a dream: pick it up. It's one of those efficient books that's big and practical and inspiring all at once—from someone who *really* knows what they're doing. Check it out 👇 noahkagan.com/mdwbook/
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The anticipation and excitement of launching a new product never gets old. Sure, there's the risk of something going wrong—a bad link killing conversions, a server tipping over—but that's life. Today, we're launching one of our most requested products ever: Reactivations and win-back campaigns. And it comes with our own unique spin on things, which started with a simple question: why are reactivation campaigns so bland and impersonal? Well, now they're not. Since Churnkey knows why someone cancelled, can assess how they felt about things when they left, and make a very good judgment of their long-term value to your business, you're now able to create insanely personal win-back campaigns for every kind of customer your company serves.
🟡 LAUNCH ALERT Our most-requested product expansion ever is here: Reactivations. You'll be able to win back former customers with sophisticated, personalized campaigns with just a few clicks. Run campaigns based on cancellation reasons, Customer Health scores...
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Whoever made this piece happen deserves all the praise. What an amazing blend of reporting, storytelling, design, and nostalgia. I vividly remember this phase of the internet. Nicely done, @retool. And that scrollbar is absolutely amazing. retool.com/pipes
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This is a fantastic profile on what I think is one of the greatest wordmarks ever designed 🚀 "How NASA Learned to Love 4 Squirmy Letters: Decades after sending it to design purgatory, the space agency celebrates a logo it still calls the worm." nytimes.com/2023/12/11/scien…
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Scott Hurff retweeted
So cool: a controlled study looked at the effects of AI (including Sudowrite!) on storytelling and found strong positive effects across multiple dimensions!
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What a bizarre time in music and movies. I loved this phase of pop culture so much "Nu metal is back — now bring back the nu metal vampires:" polygon.com/23949342/nu-meta…
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Scott Hurff retweeted
Introducing: How Do You Use ChatGPT? 🚀 It's a weekly show where I interview the most interesting people in the world about how they use @ChatGPT in their work and their lives—and show you every detail. The first episode is with @shl, CEO of @Gumroad and @flexile. It's not theoretical: we screen-share through his actual prompts and responses, so you can see how @ChatGPT helps him perform better at work and improve his life—one conversation at a time. We talk about how he's using ChatGPT to: Buy a building. He wants to buy a New York City hangout for Gumroad employees and customers, so he asked ChatGPT to research the history of real estate in NYC, suggest which neighborhoods might be best to target, generate questions for brokers, and even detail what the design of a particular property might look like. Write tweets. Sahil is a prolific Twitter/X user. He often uses ChatGPT to help him flesh out an idea. He says, “I [start] with a tweet, which is like a thesis, and then I just say, ‘Add three to four paragraphs to make the point compelling—also suggest more examples.’” We explore his precise process for using ChatGPT to help him brainstorm short tweets and longer essays in this episode. Pressure-test ideas. For Sahil, ChatGPT is like upgrading his peripheral vision. It lets him see around the corners, ask better questions of himself and other people, and avoid poor decisions. He told me, “I think a lot of people sort of delude themselves into thinking they have [good ideas]… I think that one of the most useful things about [ChatGPT] is it focuses your research on what actually matters.” It’s the ultimate tool to help him think better. Also in this episode: how ChatGPT could have helped Sahil save $70 million, how he thinks it will improve the most-talented creatives, and why he thinks—in the age of AI—people have no excuse for not knowing the answer to something anymore. Watch below! ---- Timestamps Intro 0:33 There’s no more excuse for not knowing anymore 2:00 He doesn’t spend as much time on bad ideas 2:50 How ChatGPT will make the top 1% of creative output better 6:15 How it turbocharges research 8:20 How he’s using ChatGPT to buy a building 11:00 How he uses ChatGPT to pressure-test ideas 17:43 How he uses DALL-E to help with interior design 20:50 How ChatGPT could have saved him $70 million 26:00 How he uses ChatGPT in his decision-making 29:50 How he uses ChatGPT for writing 38:00
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we got a podium for today! 🏆 oh and hey, @jeiting
Made it onto the front page of the Stripe App marketplace with @churnkey 🎉
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Me: i'm looking for a dual-channel, 24 bit analog to digital converter Texas Instruments: sure, here's an ADS131M02 Me: do you also happen to know how i can blow up enemy SAM batteries that are hindering my air superiority Texas Instruments: you are not gonna believe this
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