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Paul Scrivens

@scrivs

I am doing something.

happyzebras.com
Joined March 2007
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It means you have a better understanding of WHO is consuming your content. We'll get back to this concept in a second. Blogging is not better or worse than social media. What people love about blogging is that you own the content and it's evergreen.
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Is there any reason why you shouldn't get into blogging? - You hate writing - You have zero patience in building something - You don't like competition Otherwise, having a blog as one of your distribution channels makes perfect sense.
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There is a lot more to talk about with blogging so if you're interested feel free to ask me any questions. Also, I'd like to try an experiment. If you want me and my team to manage your blog for 6 months, then we will do it for just $1,000. Like I said, an experiment.
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That's why it can be so difficult to convert people to customers on social media (though it's not impossible). When someone comes to read your blog, they are doing so with intent.
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They are there to learn something. They expect to get something out of it. This is good. This means the audience that you build with your blog is an audience that has more potential to become a customer.
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