It means you have a better understanding of WHO is consuming your content.
We'll get back to this concept in a second.
Blogging is not better or worse than social media.
What people love about blogging is that you own the content and it's evergreen.
Is there any reason why you shouldn't get into blogging?
- You hate writing
- You have zero patience in building something
- You don't like competition
Otherwise, having a blog as one of your distribution channels makes perfect sense.
That's why it can be so difficult to convert people to customers on social media (though it's not impossible).
When someone comes to read your blog, they are doing so with intent.
