Shashank Dubey

TikTok's self-service floor is a $500 campaign minimum and a $50 ad group minimum, before you've spent a cent testing creative. Premium formats like TopView sit outside the auction, historically tens of thousands a day. Did that minimum surprise you? #TikTokAds #PPC

Google doesn't call anything a 'lookalike audience' anymore, the closest equivalent is audience expansion. If you're still searching Google Ads for a lookalike button, that's why you can't find it. Did you know the terminology changed? #PPC #MetaAds

Google states this directly: Quality Score "is not an input in the ad auction." It's a readout, not the number the auction runs on, that's Ad Rank. Most advertisers chase the wrong metric. Did you know these were two different things? #PPC #GrowthMarketing

Unexpected costs cause roughly 40% of cart abandonment among shoppers with real buying intent, more than any other cause, per Baymard Institute. Showing total cost before the final page fixes checkout's biggest leak. Do you show it early? #CRO #GrowthMarketing

Server-side tracking doesn't replace your pixel, Meta's own documentation says to run Conversions API alongside it, deduplicated with a shared event ID. Running one instead of the other is a common setup mistake. Are you running both or just one? #PPC #MetaAds

The overlap between AI Overview citations and top-10 organic rankings has fallen to roughly 38%, down from about 76% in mid-2025, per a verified 2026 Ahrefs analysis. Ranking well no longer means getting cited. Has your AI citation rate kept pace? #SEO #AISearch

Google's Core Web Vitals thresholds are specific: LCP under 2.5 seconds, INP under 200ms, CLS under 0.1. A slow landing page loses visitors before they see your offer, this isn't a developer-only concern. Checked your page against these numbers? #CRO #MarketingTips

Performance Max reaches Search, Display, YouTube, Discover, Gmail and Maps from one campaign, but your audience signals are just a hint to the algorithm, not a hard target. Ads can still show outside that list. Assumed signals were a filter? #PPC #GrowthMarketing

Google announced passage ranking back in October 2020, saying it would improve about 7% of queries at launch. In 2026 the same idea, now called chunking, decides which paragraph an AI Overview lifts and cites. Did you know this traces back five years? #SEO #AISearch

Score conversion ideas with ICE, Impact, Confidence, Ease, before testing any of them. Skip that and you'll run tests in whatever order feels urgent, not the order most likely to pay off. Do you score ideas or just run whatever's loudest? #CRO #GrowthMarketing