Shaun Phillips (@shaunph) header
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Closing the AI productivity gap for SMEs, we’ve ACE(D) it. Podhost host for Better with Humans, Coach, Budding guitarist, Christian and Tech Enthusiast.

St Albans
Joined March 2009
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A company's own chatbot could not explain its own software. A general AI tool found the answer faster. David Levine says it happens on a regular basis. It comes down to asking the right question and knowing where you want it to go. #betterwithhumans #AI
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David Wood on coping with the pace of change: even the best foresight leaves surprises, so agility and emotional resilience matter more than ever. When you get it wrong, do not beat yourself up. Nobody can really predict. Just be willing to learn. #betterwithhumans #AI
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Cheryl Luzet told me about ringing her doctors and reaching an AI. It pointed her to the website, she swore at it, and it said it was sorry she felt that way. Then came the guilty follow-up texts. AI can't do empathy, but it can simulate it. #betterwithhumans #AI
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Peter Vasey asked a room of college students: how many of you believe what comes out of AI is correct? Every hand went up. His point, it's the first tech competing with us cognitively, so we have to challenge it back. How did you get to that? #betterwithhumans #AI
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Cheryl Luzet made a point that stuck with me: marketing lives or dies on testing and iteration, and AI is not doing that bit. Don't let a tool decide your best tactic. Test it, then judge it. #betterwithhumans #marketing
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Cheryl Luzet told me why some agencies are losing clients to AI. Hand over AI generated content and the client thinks, I could do that myself. Keep the human expertise in it and that thought never comes up. The shift is from tactics to strategy. #betterwithhumans #marketing
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Nick Silverstone told me most reasonable adjustments he sees cost nothing at all. Someone turning up late isn't a problem to fix with "stop being late". It's a question. Find the reason, and the solution is usually small. #betterwithhumans #Neurodiversity
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Tired of the AI doom, Jenny Garrett OBE asked her daughter one question: are there any good news stories? So much came back they turned it into a podcast. Yes, AI can accelerate bias. It could also help solve some of our biggest problems. #betterwithhumans #AI
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Maggie Sarfo said something that stuck with me: the question determines the answer. Not new, I saw it coaching leaders for years. AI just makes it bigger and deeper. Ask vaguely, get vague back. #betterwithhumans #AI
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Craig Kaplan put it plainly. An AI can be a thousand times smarter than us and still not work out right from wrong. Reason tells you how to get there, not where to go. Those values come from us, and they already are. #betterwithhumans #AISafety
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