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#1 in Lifestyle, 7K new users per HOUR and already generating 6-figures in MRR.
some of the team behind the viral app Pengu launched this new side project just 10 days ago.
Check out their strategies that went viral on TikTok below:
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Toca Boca has 100s of users generating daily content for them on TikTok.
Bringing in 1.5B+ views and 10M+ bookmarks.
They didn’t spend a dime.
A thread for “gaming or creative” apps that want to put their acquisition on autopilot and win long term 🧵
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ATi Studio has 30+ active Mondly language learning apps & is doing > $6M ARR
They found a "new" faceless format that works consistently (50% education, 50% meme):
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1 month old Pray Screen app hit #57 with 8 faceless TikTok accounts
26K bookmarks for 2M+ views
Proving you can still beat an over-crowded category, you just need a smarter angle:
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8 proven non-paid TikTok/IG strategies for indiehackers.
Gain thousands of users in 2025.
All you need is 15 minutes of marketing a day:
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Zutobi is a swedish app for driving permit prep
> $300K MRR (since 2018)
> #25 on App Store (Education)
I wish I found their TikTok account before I crashed my car while parking last week:
It's almost 2025 and you're still a caveman marketer?
I’ve been managing 100s of TikTok & IG accounts.
+ tracking 1000s more from competitors and the best consumer startups.
I used to have zero visibility. I used to be a caveman marketer.
Now, I’m tracking every single account I own, operate, or monitor, along with the influencers I want to keep tabs on.
I’ve created dozens of collections, and every day, I review and analyze the best consumer marketing content being made on this planet:
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Chart AI is only 2 months old
> 20K downloads & $5K MRR
> 13,788,000 views
They're copy & pasting the AI Study Tool TikTok playbook every winning app is using:
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I exposed 72 viral TikTok/IG marketing strategies in 2024.
The 9 below are so good, I wish I had discovered them myself:
(growth hacking like you’ve never seen before)
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How Garry Tan turned YC’s YouTube into a 70M-view media machine in just 2 years.
I cannot believe every VC is sleeping on this 🧵
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> $100k+ MRR
> 200,000 downloads last month
> #15 on Google Play
Consumer app POV Camera multi account faceless TikTok strategy:
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[email protected] is interesting because they have so many videos doing consistently >250K views
Artistic social media app, launched this march but still on waitlist
Their highly scalable, high engagement format:
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ibis Paint X is doing $300K+ MRR.
The 10yo app generated billions of views with TikTok marketing.
Creator accounts posting daily & 2.7M organic user generated posts 🧵
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New AI micro-niche following "glow", "glam" etc
Hair Snap Analysis => 2mo old, 15K downloads/mo
Hair Loss AI => 6mo old, low rev/downloads
MyHair AI => 1mo old, low rev/downloads
Quick rundown on their TikTok strategies:
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Interesting new format printing views for cloneaiapp on TikTok.
After stagnating with their previous "AI Hug" format...
54M views in just 7 days:
Account tt@cloneaiapp has a new viral video:
Views: 7,800,000
Likes: 92,100
Comments: 2,331
Shares / Bookmarks: 26,400 / 8,007
Engagement Rate: 1.65%
Outperforming Acc Median By: 68.78x
Caption: nobody mentioned sweeping BABIES in the job description 💀 #babyrr #aigenerated #aiviral #aicringe #aivideo #aigeneratedvideo #aitrend
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Lexy McDonald is the 22y old founder of Her Help, a wellness & girlhood app:
> 197,219,176 views over 5 accounts
> 3,190 posts in 3 years => 3/day on avg
Quick breakdown of her TikTok content formats:
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More organic growth strategies, ideas & bangers...
...exclusively shared through my long-form newsletter.
Next edition sending today. Subscribe below (it's free):
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This acc (tt@yoyobdt_) is so impressive to me:
> 220,420,00 total views (french only)
> 1100 videos (bulk-recorded)
> 11% videos go viral (7.5x median)
What they're doing & why it works:





















