SMP Alignment

"If a brand falls in the woods and your customer isn't thinking of you, did it make a sound?" #alignment

"Every organization is perfectly aligned to get the results it gets" #alignment

"If you stick to the fundamentals, there’s no need to get back to the fundamentals" #alignment

"Predicting the weather isn't as useful as building a ship that can sail through it" #alignment

"Growth cannot occur without change" #alignment

"Most GTM teams have way more 'Go' than 'To' or 'Market'" #alignment

"Don’t stop at what operations can do. Stop at what the customer wants." #alignment

"Knowing how to do a sit-up does not give you 6-pack abs" Teaching your teams better ways doesn't matter until they DO it. #alignment

"The heart is closer to the wallet than the brain" #alignment

"If you’re driving the bus, it can’t run you over" #alignment

"Growth comes from consistency, not intensity alone" #alignment

"What you can measure, should measure, do measure are rarely the same" #alignment

"Sales and Marketing tell the story. Operations prevent the lie." #alignment

"Winning the championship begins by winning games. Winning games requires running a long series of successful plays." #alignment

"People don’t argue with their own data" This why presenting YOUR data can get in the way. #alignment

"You can’t learn to drive in a parked car" #alignment

"Better to dominate in one market than dabble in dozens" #alignment

"A forecast is not a plan" #alignment

"No plan survives contact with the enemy" We know failing to plan is like planning to fail. But don't be too surprised when the plan needs to change along the way. #alignment

"Even Bill Gates does not take a Lamborghini on a family picnic." We must go beyond best specifications and having budget. #alignment