Here's why 👇
Young, old,
rich, poor,
smart, dumb,
American, Mexican, French, Korean
- doesn't matter
- everybody has physiological needs and hence interest in it.
So the audience is in billions.
And because of the direct relation to survival, curiosity is the strongest.
Here's a visual I made to make it easy to remember everything.
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Here's the breakdown of which needs MrBeast uses.
95%+ of them are basic human needs.
Usually combined with others.
But, why these 2 categories?
This need is an interesting one, cause it doesn't show itself straightforwardly.
Friendship is a bond of trust, hardened by time, challenges, and games.
5. Self-actualization.
Happiness, self-expression, mastery, purpose, battle with oneself.
Hard to define, so I will leave it open for interpretation.
By the way, don't underestimate people's desire to follow a person.
Did you know that 14 out of 20 of the most liked Instagram posts are posts by two best football players?
And other celebrities barely come close?
You’re a busy creator who spends a lot of hours, and energy creating the best content that you can.
You know that ideas, thumbnails, and titles can be the difference between 50,000 and 5 million views.
But sinking days/weeks into ideation is too much?
DM me 👉 @sobadventure
We strive for status in social media,
Follow the influence of celebrities, leaders, entertainers.
And create self-esteem in ourselves with our achievements.
4. Esteem - is the first of psychological needs.
Having status, influence, fame, and power.
But also self-confidence, and self-esteem.
It gives us even more safety & assurance.
And there's also plane shared experiences with the loved ones.
You should remember that this need for Love & Belonging can show itself in different ways.
Games are a test of the limits of your body, pain, fear, emotions, competency in a safe environment with people you trust.
Sports is a game, but also a conflict between people and tribes you belong to.
Fitness and workouts are ways to get healthier but also attract a partner.
3. Love & Belonging.
As the human mind isn't in constant fear,
it starts to think about the future and their children.
Desire for love, intimacy, friendship, belonging.
Abraham Maslow came up with the theory that human curiosity is driven by innate needs.
His theory has generated hundreds of billions of dollars if not trillions.
It stands at the foundation of modern marketing.
So what does the theory state?
2. Safety needs - resemble physiological needs.
We go from getting scared by snakes –
To asking 'Can we afford to buy food next month'?
Personal and financial safety, need for property, tools, competency, and skills.
Bright colors catch your eyes.
Your reptile brain pays attention to it for threat detection.
It gets curious about these triggers, for survival, in the same way.
Dangers, animals, food, death, weapons, shelter, reproduction, natural phenomena, disasters, and all unknown/novel.
1. Physiological Needs - are the foundation of human needs, of survival.
Physical safety, food, rest, reproduction, awareness of the world, nature, and the laws of the universe.
MrBeast uses this strategy on ALL of his videos to get >100M views on each upload.
I'll reveal exactly how each of his videos uses this strategy.
But first, we need to understand the theory, so keep reading.

















