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Welcome to our new space.
A refined expression of Sonia Mugabo, deeply rooted in SM DNA.
More than shopping, it’s an experience designed to slow down, explore, and connect.
Your new favorite destination.
Welcome in.
#soniamugabo
How can Rwanda’s creatives move beyond traditional exhibitions? In a recent feature by The New Times Rwanda, Sonia Mugabo explores how the MICE industry can open new opportunities to showcase Rwanda’s diverse creative talent.
Read the full article below newtimes.co.rw/article/39872…
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Sonia Mugabo retweeted
We’re excited to see our Rwandan fashion designers take over on Regent Street tomorrow!
#RwandaInUK 🇷🇼🇬🇧
✨ Putting the finishing touches on the first-ever #Rwanda on 🇬🇧Regent Street Fashion Exhibition at the University of Westminster!
📍 Join us tomorrow on Regent Street between 10 AM – 4 PM for a celebration of culture, creativity, and couture.
🔗 shorturl.at/B12pP
Sonia Mugabo retweeted
Rwandan fashion took over Regent St!
Nine Rwandan fashion entrepreneurs showcased their designs in a night celebrating Rwanda’s creativity and style.
HC @BusingyeJohns & HE @A_ThorpeUK were in attendence, a proud moment for our designers!
#MadeInRwanda #RwandaInUK 🇷🇼🇬🇧
Sonia Mugabo retweeted
✨ Putting the finishing touches on the first-ever #Rwanda on 🇬🇧Regent Street Fashion Exhibition at the University of Westminster!
📍 Join us tomorrow on Regent Street between 10 AM – 4 PM for a celebration of culture, creativity, and couture.
🔗 shorturl.at/B12pP
Sonia Mugabo retweeted
We were delighted to host Rwandan fashion designers at Rwanda House as they begin their UK entrepreneurship programme this week. 🇷🇼🇬🇧
Delivered by @UniWestminster, the programme links participants with UK fashion professionals to share best practice and build business networks.
To every mama out there - Happy Mother’s Day! May you feel celebrated, cherished, and loved today and always. 💛 #MothersDay
Today marks the 32nd Commemoration of the Genocide against the Tutsi in Rwanda.
We honor the lives lost, stand in solidarity with survivors, and carry forward a shared responsibility to uphold unity, protect dignity, and ensure that this history is never repeated.
#Kwibuka32
To the women who build, rise, and keep showing up. ✨
Happy International Women’s Day. #IWD
Thank you @GHA_rwanda for the invitation. As an alumna, it was truly special to witness the students’ creativity and passion. I left feeling incredibly inspired by this generation and the impact they will create.✨
Last month, our Grade 10 learners hosted their personal project exhibition, sharing their passions in art, fashion, tech, and more with parents, guests, and visiting students.
We would like to thank @soniamugabo for her time and valuable insights.
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Closing February grounded in gratitude, and stepping into March focused, intentional, and ready to keep building. ✨
Thank you @forbesafrica for the feature.
#soniamugabo #Over30Under50
Sonia Mugabo retweeted
“Competition is not healthy here, it’s envious. Intellectual property is a real issue…that’s where government needs to come in.”- Fashion designer Sonia Mugabo (@soniamugabo).
WATCH: youtu.be/l7fS3fI5EqE?si=7nyl…
Sonia Mugabo retweeted
“For you to be able to afford the lifestyle that you want to live, you have to do the dirty work first.”- Fashion designer Sonia Mugabo (@soniamugabo).
WATCH: youtu.be/l7fS3fI5EqE?si=7nyl…
Sonia Mugabo retweeted
“Rwandans…we developed a coping mechanism of resilience…I had a nightmare, there’s always a man and he comes and he shoots me, cold blooded murder.” Fashion designer Sonia Mugabo (@soniamugabo).
WATCH: youtu.be/l7fS3fI5EqE?si=7nyl…
Sonia Mugabo retweeted
🚨 NEW EPISODE 🚨
One of Rwanda’s leading fashion designers, Sonia Mugabo (@soniamugabo) joins The Long Form this week to discuss:
🇷🇼 Surviving the 1994 Genocide against the Tutsi
🧠 Bi-Polar disorder, PTSD, and how her experiences shaped her parenting
🎭 The pressure to keep a brave face
✨ The responsibility that comes with privilege
💼 The story of the Sonia Mugabo brand— counterfeit products, and why the Government must take action
WATCH: youtu.be/l7fS3fI5EqE
Sonia Mugabo retweeted
Let’s keep supporting @TheLongFormRw.
Thank you for sharing your inspiring journey, let’s support made in Rwanda brand @soniamugabo
youtu.be/l7fS3fI5EqE?si=c6Kx…
Sonia Mugabo retweeted
🚨 NEW EPISODE 🚨
Sonia Mugabo (@soniamugabo), one of Rwanda’s leading fashion designers joins us to discuss the personal journey being her brand.
We talk:
🇷🇼 Growing up in post-Genocide Rwanda — including living with PTSD and anxiety
🎭 The pressure to keep a brave face
✨ The responsibility that comes with privilege
💼 Building a fashion house without a safety net
🖤 Grief, motherhood, and ambition
Listen Now:
Spotify: shorturl.at/cNvVe
Apple: shorturl.at/nfxuA
Sonia Mugabo retweeted
🚨 NEW EPISODE TOMORROW 🚨
Sonia Mugabo (@soniamugabo) is one of Rwanda’s most recognisable designers. But behind her brand is a story about trauma, loss, and the emotional cost of always being “the strong one.”
We talk:
🇷🇼 Growing up after the Genocide against the Tutsi
🎭 Wearing a mask of strength
💼 Building a brand with no safety net
🖤 Grief, motherhood, and ambition.
If you don't want to wait until tomorrow to watch it Ad-Free, its available now on Patreon Here: patreon.com/posts/sonia-muga…
Sonia Mugabo retweeted
#Over30Under50
Gone are the days of calling it “a first for women on the continent.”
Each year, more women are stepping confidently into leadership — commanding boardrooms, headlining global stages, and taking charge in industries long dominated by men. And rightly so.
Just look to the women in their 30s and 40s who have entered their unstoppable era — fearless, focused and unapologetic. They are forging their own paths, dismantling outdated stereotypes and redefining traditional expectations, proving that leadership is not granted — it is claimed.
Meet the cohort of 2026⤵️
forbesafrica.pulse.ly/nlhnsg…
Honored to be named on the @forbesafrica 30 Under 50 list ✨
Grateful for the journey, the lessons, and everyone who continues to believe in the vision 🤍
#Over30Under50


























