Spinutech | Performance Marketing Agency

Ranking on Google is no longer enough to guarantee your credit union gets found. AI, reviews, and social platforms are changing how prospective members discover and choose financial institutions. Taylor Fisher, our Associate Director of Content Delivery, breaks down why credit unions need to rethink their approach to visibility — and what we'll cover in our upcoming webinar with @Sitefinity. Join us Wednesday, Nov. 4 at 1 p.m. ET! Register today: zoom.pulse.ly/3dvqk4lai9

The way people discover and choose credit unions is changing. Is your credit union keeping up? Join Kip Russell, Taylor Fisher, and Maria Sweeney from @ProgressSW on Wednesday, Nov. 4 at 1 p.m. ET for a FREE webinar on how AI and evolving search behaviors are reshaping brand visibility — and what your credit union can do to get found, trusted, and chosen. Register today: zoom.pulse.ly/i5q7gnctuy

What does it take for senior living communities to stay visible in the age of AI? Kip Russell, our Senior Director of Business Insights, recently took the stage at SMASH 2026 to tackle that question. Watch as Kip recaps the event and shares his biggest takeaways for senior living marketers.

AI is changing marketing fast, but the fundamentals of building strong brands still matter. Following NAMLS 2026, our own Taylor Fisher shares four key takeaways on the importance of human judgment, brand loyalty, social trust, and making existing resources work harder. The bottom line? AI should push your strategy further, not force you to start over.

When it comes to your agency partner, you deserve better.

We're proud to share that our work with Hyde Park Capital has earned a Financial Services Standard of Excellence award in the 2026 WebAwards! 🏆 From modernizing the site's design to improving navigation, content discovery, and SEO, we helped create a digital experience that better reflects Hyde Park Capital's expertise while supporting long-term growth. Congratulations to our partners at Hyde Park Capital and the Spinutech team who brought this award-winning experience to life! See the work behind the win: spinutech.com/our-work/hyde-…

We're proud to share that our work with @FHLBC has earned a Financial Services Standard of Excellence award in the 2026 WebAwards! From simplifying navigation and improving access to important resources to creating a more intuitive, modern digital experience, this project was built around making a complex financial services website easier to use. Congratulations to our partners at FHLBank Chicago and the Spinutech team who brought it all together! Learn more about the award-winning work: spinutech.pulse.ly/lmoxypg6v…

Rankings and traffic don't tell the whole story anymore. As AI changes how people discover, research, and evaluate brands, marketers need to rethink what success looks like — and how they measure it. These three KPIs are becoming increasingly important for understanding whether your brand is showing up, earning trust, and influencing decisions across AI-powered discovery. Swipe through to see why they matter 👉 And for a deeper look at how to adapt your strategy, download our New Rules of Search Visibility Playbook: spinutech.pulse.ly/1lnct10od…

Thanks for having us, SMASH 2026! 🎉 Our own Kip Russell and Dana Kelley had a great time in Las Vegas connecting with senior living leaders and exploring what's next for the industry. Kip's session, "Built to Be Found in the Age of AI," shared how senior living communities can strengthen their visibility across AI, search, and reviews to reach families earlier in their decision-making journey. Thanks to everyone who joined the conversation. Hopefully we'll see you next year!

A website built to stand out — and now officially recognized for it. 🏆 We’re proud to share that the website we created for @AmIntegrityIns has earned an Outstanding Website award in the 2026 WebAwards! From creating a more intuitive customer experience to building a stronger digital foundation for the brand, this project was about making it easier for homeowners to find what they need and take action. Learn more about our team's award-winning work: spinutech.pulse.ly/nbwsndsx5…