CMO - marketing strategist specializing in Point of Care and EHR partnerships. Mom to 2 crazy little girls & too many activities! Tweets are my own.
Joined April 2009
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Gabrielle Union share her perspective at #PHMHealthFront: We need to release the next generation from the shame, the stigma, the fear of having conversations to have a healthy life.
@tweetPHM
Healthcare is often the community you don’t choose to be part of however it’s incredibly powerful. PHM President sits down with Brook Shields to talk health #PHMHealthFront @tweetPHM
Riley helped lead a sessions teaching the Girl Scouts about making decisions for their cookie business about how to sell cookies. One ways was "mommy's work." So...here I am sharing her story!
#entrepreneur #cookieboss #girlscouts
digitalcookie.girlscouts.org…
Sarah Bast retweeted
POCMA plans to publish voluntary consensus standards for Point of Care media advertising, similar to the IAB Standard Ts&Cs. Your feedback on these Ts&Cs is important to us. 👉ow.ly/fZBY50PvXQs
𝗣𝗹𝗲𝗮𝘀𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝘆 𝗲𝗻𝗱 𝗼𝗳 𝗱𝗮𝘆 𝗼𝗻 𝟵/𝟭𝟴/𝟮𝟯.
#POCMA
Sarah Bast retweeted
Why should you incorporate #pointofcare at the start of media planning? We’re sharing what you need to know in our blog post, featuring insights from industry expert @ssb120 from @tweetPHM: bit.ly/3qbTyvx
Point of care is too important to be an afterthought in. At #PHMHealthFront, I discussed how including the channel in your initial media planning can better position teams to help patients and drive prescriptions.
Read more in @PhreesiaLifeSci recap: bit.ly/3qbTyvx
Sarah Bast retweeted
We are honored to have been shortlisted for the Marketing Strategy for Healthcare & Pharma Award at @TheDrum Awards for Marketing 2023! This is a true testament to the commitment of our people to reimagining the health experience for media. bit.ly/3Vs5s02
Sarah Bast retweeted
At this year’s #PHMHealthFront, @PatrickDempsey joined us to discuss the power of community in cancer treatment. Read more on Patrick Dempsey’s appearance at #PHMHealthFront in @People.
@SurvivorNetTeam @dempsey_center @marisasullivan
bit.ly/3VeRApD
Propensity and conversion at mass don’t always correlate when we look at it at the diversity level. We need to look at different outcomes on an audience by audience level. The evidence we need to look at is are we increasing diagnosis rate.
#PHMhealthfront @tweetPHM
Sarah Bast retweeted
It’s back and bigger than ever! Our third annual #PHMHealthFront is coming back to New York City on April 26 & 27.
Learn more about this industry-leading event and how #PHMHealthFront drives innovation in healthcare.
bit.ly/4305S0X
Headed to @POCMarketing1 Summit?
Check out panels “Best Practices in Developing an Effective POC Media Plan” & “Rebooting POC Impact Measurement” & ft. @tweetPHM Liz Dexter, VP, POC and Martin Larson, Director, Business Intelligence! #pointofcaremarketing
events.bizzabo.com/456991
We have 3 more weeks of Girl Scout Cookie selling. Riley is taking her final orders to meet her new goal of 600 boxes. She has 80 boxes to go. #girlscoutcookies #entrepreneurlife
app.abcsmartcookies.com/#/so…
Jeannette Trout of @tweetPHM shared her thoughts on Human-Centered Responses to the Great Resignation during the HBA Annual Conference.
The past 2 years tested what empathetic leadership was.
#hbaac22 – at Philadelphia, PA
We are in the service industry. We need to align on the onset of how we will work together, how communication will cascade, and the cadence of in-person, virtual, and hybrid.
#HBAAC22 #HBAimpact @tweetPHM
It’s about conversation and putting things into perspective. Are you spending time doing what you are qualified to do vs filling the gaps. As women we are always filling the gaps.
#HBAAC22
Sarah Bast retweeted
Seth Mellin, Associate Director, Point of Care at PHM and other industry experts spoke with @PhreesiaLifeSci on how best to leverage the #PointofCare channel during the patient journey. Check it out here:
bit.ly/3zizR6Y
Riley is $100 away from hitting her sales goal to support Girl Scouts! Happy shopping! #goals #goalsetting gsnutsandmags.com/landing/1/…
Come join our @tweetPHM POC team We are growing and would love to chat. #hiring – at Pennsylvania, USA
What percent of patients are reached by Point of Care media? MedFuse will share the answer at @POCMarketing1's Industry Connect Series event on Wednesday, October 26. Space is limited. Register today: events.bizzabo.com/428638.
Riley is selling nuts and chocolates for girls scouts. Happy shopping. gsnutsandmags.com/landing/1/…