ST Alliance

Join like-minded businesses as an STA member👋 Whether you’re a small business seeking networking opportunities or a large organisation needing support navigating legislation, there's a membership to suit all business types & sizes. Email [email protected] to find yours.

🚨 Last chance to have your say and win a 5-star experience. Our Business & Industry Survey closes Sunday 1 Nov. This is your final opportunity to help shape the future of the STA while entering a prize draw for some incredible 5-star experiences. tinyurl.com/5h73854n

The STA has expressed disappointment that today’s Autumn Budget failed to address two of the biggest pressures facing Scotland’s tourism and hospitality industry, warning that rising employment costs and taxation continue to limit businesses’ ability grow. tinyurl.com/mwpyc9xy

The STA has called on the Chancellor to back one of Scotland’s most important industries in this month’s Autumn Budget. Read our full statement: scottishtourismalliance.co.u…

📢Your voice could win you a luxury experience and help influence the future of the Scottish Tourism Alliance. In just 6-8 minutes, you can make sure your views are heard. Hear from our Chief Executive, @MCrothall MBE, on why taking part matters. Survey - surveymonkey.com/r/STA_ALL_I…

Join industry leaders, businesses and destinations from across Scotland for a day of insight, inspiration and valuable connections in Glasgow. Book Early Bird Tickets today: events.humanitix.com/stm-sig… View speakers: scottishtourismalliance.co.u…

📣 Have your say on the future of the STA Delivered in partnership with @GenoaBlack, hear from Strategy Director Stephanie Stubbs on why your feedback matters and how the survey will help shape the STA's future priorities. Take the survey: surveymonkey.com/r/STA_All_I… Closes Nov 1

📢 Your voice can help shape the future of Scotland's tourism and hospitality industry. Hear from our Chief Executive, @MCrothall, on why taking part in the STA Business & Industry Survey is so important. Survey closes 1 November. Take part today: surveymonkey.com/r/STA_All_I…

📣 Early Bird Tickets Now Available for STA Members The STA Signature Conference Series returns from 23-25 February 2027 at the Crowne Plaza Glasgow, marking the start of Scottish Tourism Month. View the confirmed speakers and book your ticket today: scottishtourismalliance.co.u…

Thank you to everyone who has taken or shared our survey so far. It’s open to all, and we want to hear from business owners, CEOs, MDs, senior leaders and employees across Scotland’s tourism, hospitality and wider supply chain: surveymonkey.com/r/STA_All_I…

Happy #WorldTourismDay2026 🌍 Celebrating Scotland's tourism industry and the role innovation and AI can play in delivering the ambitions of #ScotlandOutlook2030. Find out more: untourism.int/world-tourism-… UN Tourism graphics reflect global traveller trends.

Members, join us next week, 29 Sept, for the STA's Annual General Meeting. Gain insight into the STA's work and priorities, and hear the latest updates from Rebecca Brooks, STA Chair, and Marc Crothall, CEO. Register: tinyurl.com/3fakc7c9 Note: Free event, STA members only.

Join us online on 29 September for the STA Annual General Meeting. Hear the latest updates from Rebecca Brooks, Chair of the STA, and @MCrothall MBE, CEO. ✅ Free to attend ✅ Exclusive to STA Members, Patrons and Supporters Register today: tinyurl.com/3fakc7c9

The Programme for Government 2026-27 sets out priorities and commitments that could impact Scotland’s tourism and hospitality industry in the year ahead. To help businesses navigate the detail, we've summarised the key headlines relevant to our sector. 👉 tinyurl.com/5n7j3p3z

“We welcome the clear recognition in today’s Programme for Government of tourism as one of Scotland’s economic strengths, and the Scottish Government’s ambition to make Scotland the best place to invest and do business." Read the full release - tinyurl.com/523aapwb

📣 ATTENTION Perthshire Tourism Business’ Perth & Kinross Council is carrying out a statutory consultation on a draft Visitor Levy Scheme. We're encouraging everyone with an interest in the future of tourism to take part. For more information visit tinyurl.com/8zw4u8up

The Scottish Tourism Alliance (STA) is calling on councils across Scotland to learn from the problems being experienced in Edinburgh, one month after the city’s visitor levy came into force. Read the full release - tinyurl.com/a384tcwy

Have you signed up for the STA AGM? Join us online on 29 September to hear from our Chair and CEO, receive updates on the STA's work, and ask your questions. 👉 Register here: tinyurl.com/3fakc7c9 Note: this event is free and is only for STA Members, Patrons and Supporters.

Together with @VisitScotland, we've helped develop updated visitor levy guidance and a set of national FAQs for businesses following recent legislative changes that allow local authorities to introduce either a percentage-based levy or a fixed-rate charge. support.visitscotland.org/ad…