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Joined October 2018
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500% growth in three months for Backblaze required more than one channel working. It required a mix diversified enough to hold under scrutiny.
3/ That meant investing in channels that weren't yet the biggest contributor, specifically because they added resilience the top channel alone couldn't provide.
Responsive isn't the same thing as mobile-first. A page can resize perfectly and still be designed around desktop assumptions.
3/ A genuinely mobile-first process designs the core experience for phone constraints first, then expands for the extra room desktop provides.
"Sessions" is the vanity metric hiding in plain sight, mostly because it sounds analytical instead of promotional.
3/ Pair it with engagement depth and a metric closer to business value, so a rising session count with flat conversion gets flagged for what it is.
The rewrite happens because the brief was never specific enough. A vague brief doesn't save time — it just moves the time to the rewrite.
3/ That's a constraint, and constraints let a writer produce something close to final on the first pass — no ambiguity left to accidentally resolve wrong.