StoryScience

Conscious consumerism to have significant impact on marketing strategies in 2020

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020.

Grindr and Twitter criticised over ‘out of control’ data-sharing practices

Three themes for brand purpose | Warc

Brand purpose can be a driver of growth, a key to unlocking new partnerships and a way of signalling modernity, according to a new WARC report edited by Burger King Global CMO Fernando Machado.

Nike’s first Chinese New Year ad brings tradition and family together in playful pursuit

Neuroscience and Music: Insights from Drummers’ Brains

Parents might not be happy if their kids pick up the drums, but a new study shows that playing the drums has a profound effect on the brain.

The Outside View: The Narcissistic Consumer

Consumer psychologist Kit Yarrow on getting inside the modern shopper's mind.

Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them

Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users. 

Cause marketing: examples of the best and worst brand purpose campaigns