Tata Consultancy Services

Some races are about more than crossing the finish line. They’re about every step that gets us there, every barrier we push past, and every community that moves forward with us. The latest Brand Finance Marathons 50 report recognises the TCS London Marathon as the world’s strongest marathon brand and Europe’s leading marathon, followed by the TCS New York City Marathon, ranked second globally and voted the world’s favourite marathon among international runners, and the TCS Sydney Marathon presented by ASICS, ranked seventh among the world’s strongest marathon brands. Beyond the miles, these iconic races inspire millions and bring communities together, creating an impact that lasts long after race day. Explore the study and its insights: brandirectory.com/reports/ma… #WithYouForTheLongRun @TCS_Europe | @LondonMarathon | @tcs_na | @nycmarathon | @sydmarathon

A letter to runners, wherever they’re chasing a breakthrough. After proving what’s possible with a 1:59:30 at the 2026 TCS London Marathon, Sabastian Sawe has been sharing messages with runners around the world. Now, his letter has arrived in New York. To everyone taking on the 2026 TCS New York City Marathon, when the miles get hard and doubt creeps in, remember what it took to get here. You trained for this. Now go break through. What breakthrough are you chasing on race day, NYC? Share it in the comments. #WithYouForTheLongRun

For over two decades, we have laced up alongside some of the world's most iconic marathons. We've witnessed the early-morning nerves at the starting line, felt the collective roar of the streets and seen firsthand the determination that carries runners to the finish line. When people run together, communities move forward. Launching tomorrow, the latest Brand Finance Marathons 50 Report highlights the impact of TCS-partnered races and the value they create around the world. The report also recognizes the strength of these partnerships, with 10 TCS-partnered marathons ranked among the world's 50 leading marathon brands, including seven of the top 10 and the top three overall. David Haigh, Chairman & CEO, Brand Finance, reflects: "Marathons are powerful economic and social engines that create lasting value for cities, communities, charities, and sponsors." For TCS, these partnerships have always been about more than sponsorship. As our Chief Marketing Officer, Abhinav Kumar, puts it: "Few other sports partnerships bring people together in quite the same way. You don't just watch a marathon; you run it, volunteer, cheer, and get inspired." To every runner, volunteer, supporter and community that makes these events possible, this impact belongs to all of you. More details here: bit.ly/4zZMTTI

Our partnership with the Royal Government of Bhutan continues to evolve as we work together to advance the Kingdom's long-term development aspirations through technology, innovation, and capability building. As a trusted long-term transformation partner, we have engaged with senior leaders across ministries and agencies in recent months to better understand their priorities and explore opportunities to strengthen public services, build future-ready capabilities, and drive sustainable economic and social progress. From societal development initiatives and disaster risk management to leadership immersion and capability-building programmes for Bhutanese officials, we remain committed to strengthening local talent, institutional capacity, and digital leadership capabilities that can help support Bhutan's future aspirations.

What does it take to change a life, a community, a future? Sometimes, it begins with a small step. Sometimes, with a shared effort that grows over time. Through #TCSFoundation, we have spent years working alongside communities and partners, supporting initiatives that help create new possibilities and move society forward. Every journey has a story. Every story offers a glimpse of change in the making. Over the coming weeks, we’ll bring you a little closer to these journeys that are shaping a better tomorrow. Stay tuned!

We share a long-standing partnership with SAS - Scandinavian Airlines focused on strengthening cyber resilience and enabling business transformation. Over the years, this collaboration has evolved into a strategic cybersecurity alliance, grounded in trust, innovation, and a shared commitment to staying ahead of an ever-changing threat landscape. Today, SAS operates as a secure-by-design, cloud-centric, digital-first airline, with 24/7 monitoring, AI-driven threat intelligence, and a security posture built to hold under pressure. Hear how Kumaranarayanan Kaleeswaran at TCS and Martin Kofoed Høding at SAS reflect on the partnership, the transformation journey, and what it takes to build security into the DNA of an enterprise. More details here: shorturl.ly/SzG24

Together with The Warehouse Group, we continue to build on our long-term partnership, helping advance its technology modernization journey through data, AI, and connected decision-making. Here's a glimpse into a recent leadership visit to TCS Mumbai, where conversations centered on the future of retail, strengthening core business fundamentals, and creating greater customer value.

How do you turn AI ambition into meaningful enterprise action? At TCS Pace Port™ Amsterdam, TCS and Salling Group came together to explore the path towards becoming an #agenticAI enterprise. Through co-creation, the teams mapped key business processes, identified where AI agents can create the greatest value, and where human expertise remains essential. The result: tangible first steps towards a future where people and AI work hand in hand to achieve greater outcomes. Because unlocking the potential of #AI goes beyond adopting technology. It’s about moving from infrastructure to intelligence and reimagining how work gets done.