Terrence | Google Ads

GOOD COPY WON'T SAVE A BAD OFFER Make sure your offer is dialed in

DO NOT START WITH DEMAND GEN CAMPAIGNS ON GOOGLE WHEN YOU CAN START WITH SEARCH CAMPAIGNS

Most of you are wasting money on Google Ads without even realizing it And that's all because you aren't excluding irrelevant search queries that trigger your ads

If you're an eCommerce brand just getting started with Google Ads, I'd almost always recommend starting with Search campaigns. And listen here's why. People searching on Google for a specific product are often already interested in buying it. For example, someone searching "buy leather office chair" is actively looking for that product to purchase. Compare that to someone watching a YouTube video who happens to see your product in an ad. The first person who searched has already expressed buying intent. The second person who saw the video ad might not even be thinking about buying anything. That's why I like starting with Search. You're putting your products in front of people who are already looking for what you sell. Once you've built a solid foundation and understand what converts, you can start exploring other formats like YouTube and Demand Gen to reach new audiences. Start by capturing existing demand before spending heavily trying to create it because that's what you get with demand gen/video ads

If you're home service biz running Google ads and offering different specific services...... Your campaign structure can really make or break your Ad campaign performance on Google Many of you think it doesn't really matter but trust me... If you run up that ad campaign with a shitty campaign structure, you're most likely going to light money on fire

That campaign that you have working really well right now...... Do not try to improve brother. You could eventually end up breaking it Up budget ⬆️

If you're running Google Ads for your home service business, tracking form submissions isn't enough. Because think about it. Someone clicks on your ad, fills out your form, and becomes a lead. Google records a conversion. But the most important part you guys leave, because what happens nex after that Did they answer your call? Did they book a job? Did they actually pay for your service? Google doesn't automatically know all of that and this is why offline conversion tracking is very important You can feed information about what happens after the lead comes in back into Google Ads, including which leads turned into paying customers. And this is very important because you don't just want Google to find people who just fill out forms lol - that doesn't make you money You also want it to help you find people who actually become customers. For example, if you're a roofing company, a lead who books a $15,000 roofing job is obviously worth a lot more than someone who fills out your form. When you track those outcomes properly, you can give Google better signals to optimize your campaigns around.

Trust me your ads on Google might be working just fine but the problem might be what happens after someone clicks and submits a form Let's say you're running ads for your cleaning business. Someone clicks your ad, fills out your form which means they have interest in your service. But you don't call them until 5 hours later. By then, they might have already hired another cleaning company. You paid Google to bring that lead in, but you lost the opportunity because of what happened later This is why I always say you need to look beyond your Google Ads account. Are you responding to leads quickly? Is your offer clear? Is your booking process easy? Getting the lead is only half the job. You still need to turn that lead into a paying customer lol

So many of run Google ads for just one week and pause it because you haven't gotten results The problem is most likely you're not giving it enough time. A week of data might not be enough to tell you what's working and what needs fixing. Don't rush to pause your ads pls. Look at your data first.

Writing Google Ads copy that actually gets people to click and convert isn't as simple as just putting your keywords in a headline just as most of you fo. Your headline needs to catch their attention, communicate the value of your offer, and give people a reason to choose your business over the next competitors on that page. So, I put together a FREE guide on writing high-converting Google Ads copy. Inside, you'll learn: - How to write headlines that grab attention. - How to write descriptions that get people interested. - How to communicate your offer and stand out from competitors. - Real examples you can learn from. - Common mistakes to avoid when writing your ads. Whether you're running Google Ads for a client or your own business, this guide will help you approach ad copy more strategically. Want a copy? Like this post, follow me, and comment "COPY" below. I'll send you the guide.

YouTube is not just a content platform, but most importantly one of the most powerful direct-response advertising channels available to e-commerce brands today. It combines the reach of broadcast television with the precision targeting of digital advertising. That's why many brands are jumping on it now

So when should you stop giving a Google Ads campaign more time? Because i hear everyone say this, "Let the campaign gather more data." Yes most of the time, that's the right thing to do. But how do you know when to be patient and when to know something isn't working and know you should make a change First, look at how much you've spent relative to your target cost per lead. If your target CPA is $50 and you've spent $30 without a conversion, that doesn't mean the campaign is failing. But if you've spent $500 with no conversions, you need to investigate what's happening. Second, look at your search terms. Are you attracting people who are actually looking for your service? Or are you paying for clicks from people who aren't likely to become customers? Third, consider your conversion window. Some businesses get leads immediately, while others have a longer buying cycle. Making decisions too early can lead you to pause campaigns that might have converted with more time. The point is, don't confuse giving a campaign time with letting it waste your money. You need to understand what the data is telling you before deciding whether to wait, optimize, or stop.

In Shopping, Google reads your product feed and decides when and where your products appear. Your product title is the single most important attribute in your feed. If the right keywords aren't in your title, you won't show up for the right searches. Titles can be up to 150 characters, but they get cut off at around 70 characters in Shopping results. However, the first 30 to 40 characters are the most important, so front-load your titles with the keywords that matter most.

When starting out advertising on Google, try as much as possible to start with most high intent searches So let me explain so you get this Say you run a cleaning business and someone searches "cleaning services near me." Another person searches "post-construction cleaning services near me." Both people are looking for cleaning services, but the second person already knows exactly what they need. They've just finished a construction or renovation project, and they're looking for someone to clean up afterward. That's a much more specific search with a clearer buying intent so because of this, the second search can convert better than the more general one. So instead of immediately targeting every cleaning-related keyword, I'd start with high-intent searches tied to the specific services I offer. Think deep cleaning, move-in/move-out cleaning, post-construction cleaning, and other services people actively search for when they're ready to hire a cleaning biz. Because your ultimate goal is to reach people who already know what they need and are looking for someone to do it. Once you've built a solid foundation, you can expand into broader searches and test what works.

Many of you dropshippers don't know this but your Store Quality on your GMC matters alot and here's exactly why; When Google decides which products to show for a search, it considers the overall quality of the shopping experience your store provides. A higher Store Quality score helps your products rank higher in Google Shopping results. If two brands are running nearly identical campaigns, the store with the better quality score is more likely to win better placements. That leads to: - More impressions - More clicks - Lower CPCs Store Quality is one of the most underrated optimization levers in Google Shopping, and it's also one of the easiest to improve.

I get this question alot. "When does it make sense to increase your Google Ads budget?" So this is the thing - a campaign generating conversions consistently doesn't mean it's ready to scale. Let's say you're spending $3,000/month and generating 60 leads. That's a $50 cost per lead. You increase your budget to $4,000/month and start generating 75 leads. So here is what's happening You spent an extra $1,000 to generate 15 additional leads. That's $66.67 per additional lead. Your average cost per lead also increased from $50 to $53.33. So, this is how to know when it's time to scale your budget. 1. Your acceptable cost per lead - Know how much you can afford to pay for a lead while remaining profitable. 2. Your incremental cost per lead - Look at how much extra you're spending to generate additional leads, not just your overall average. 3. Lead quality - Are those extra leads turning into paying customers? A more expensive lead can still be worth it if it generates more revenue. 4. Performance after increasing the budget - Monitor the results instead of assuming more spend will automatically produce proportionally more conversions. Remember, the goal isn't just to generate more leads but generating those leads profitably.

Stop giving your Google Ads campaigns your full budget before you've figured out how much of that spend is going toward irrelevant clicks. If you're advertising in an industry like healthcare, it can take time to refine your targeting and build a negative keyword list that filters out irrelevant searches. So here's something you can try. Let's say you've allocated $100/day for your campaign. Instead of starting with the full $100, consider launching at $70/day while you work on refining your targeting. Use that period to review your Search Terms Report, identify irrelevant searches, and add negative keywords to filter out unwanted traffic. As your targeting improves and you're consistently attracting relevant clicks, you can gradually increase your budget. This way, you're limiting your initial exposure to wasted spend while you learn what works. Of course, don't cut the budget so much that you starve the campaign of data. You still need enough traffic to make informed decisions. The point here is just to control your spend while you're learning then scale when the traffic quality justifies so.