Just cause it's December doesn't mean we aren't dropping new features. So I'm pumped to share that we're launching Onsite Opt-In with Alia! Now brands can use OOI (by far the most performant opt-in experience, invented at @PostscriptIO) natively inside of Alia. OK, so why is this a big deal? Onsite Opt-in has helped thousands of brands grow bigger, more compliant SMS lists — with better conversion and full attribution. List growth is the foundation of a sustainable, high-performing SMS program. And OOI is the cornerstone of any good list growth strategy. And now it’s available in Alia -- the *must* loved popup platform whom we share many customers with. That means if you’re a Postscript customer using Alia popups (which we know a ton of you are), you can now tap into the Onsite Opt-in flow — without changing a thing. No switching tools, no rebuilding your setup, just better list growth from the same popups you're already running. This partnership is just the beginning. We’re unlocking more ways for brands to use Postscript in the stack that works best for them — and we’re doing it without cutting corners on compliance or performance. cc @iamshaanarora @AliaLearn