We have spent the last decade transforming the art of EA placement into a science. Match with your perfect EA within 3 days and immediately amplify you impact.
Joined January 2019
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📊 Executive Email Management: Hidden Costs Revealed 📊
$200K/year execs spend $75K on emails 🤯
- 37.5% of salary
- 15 hrs/week
- 780 hrs/year
Insight: You're likely spending more to manage emails less effectively than a skilled EA would.
#Worksmarter
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Leadership isn’t about burnout.
"If we want better outcomes for our teams, our businesses, ourselves, it’s time to rethink leadership & reject the glorification of self-sacrifice." @paige_in_spain
Let’s talk about the side of leadership no one mentions. ⬇️
#Leadership
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Something "impossible" happened at Base over the winter holidays:
Our CEO and her EA both took two weeks off – at the same time! 🤯
Sound chaotic? It actually worked.
Watch Paige explain why giving EAs real time off matters ⬇️
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✋ 85% of CEOs feel out of control of their day.
📱 Trying "just one more" productivity app won't fix that.
🌍 This isn’t just you—it’s a widespread issue.
🚀 It's time to shift from quick fixes that trivialize the problem to solutions that create sustainable success.
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We strongly support Jennifer Moss’ HBR article on toxic productivity: hubs.la/Q02_Cg-Y0
Asking for help isn’t weakness—it’s essential.
✨ Delegate tasks
✨ Streamline your schedule
✨ Focus on what matters
Strength is knowing when to delegate. Let’s normalize support.
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Is your cloud storage a digital junk drawer?
✨ Introducing Cloud Reset ✨ We’ll turn chaos into a system so clean, even Marie Kondo would 👏. Step 1: Stop hoarding “Untitled 47.” Step 2: Let us sort your life.
What’s your biggest storage fail? Share 👇 (No judgment…maybe)
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Is your week just a chaotic blur of emails, meetings, and vibes?
Try Daily Themes:
Monday = Team stuff
Tuesday = Big brain strategy
Friday = No calls, just peace ✌️
Fix your week with our free template: hubs.la/Q02_8FbR0
Your calendar will thank you.
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A condensed version of the Base manifesto on the future of EAs in the age of AI (as originally shared by our CEO @paige_in_spain )
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Thrilled to see @kristianindy 's awesome take on our product! 🚀 We couldn't agree more - Inbox Reset completely revamps your inbox, leaving you at inbox zero. Check it out and see why we're so excited: bit.ly/3VqYNV4
#InboxZero #DigitalDecultter #Email #HolidayGifts
Overwhelmed by your inbox?
@TheBaseApp has an amazing solution – a one time Inbox Reset. For $750.00 a highly-trained executive assistant will audit, cleanse, organize and automate your inbox. My wife just went through the process and went from thousands of unread emails to inbox zero. Best of all, Base created labels, filters and automation to make sure her inbox (and her life) remains sane.
Check it out – might even make a nice Holiday gift for someone you love (including yourself). I've dropped a link in the comments.
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Making sound decisions under pressure is a critical skill for leaders. Here are some strategies to navigate high-stakes situations (🧵a thread)::
1️⃣ Embrace Strategic Pauses
• Step back to gain perspective.
• Encourage open communication.
• Assess the situation thoroughly.
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6 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗧𝗼𝗼𝗹𝘀 𝗢𝘂𝗿 𝗧𝗲𝗮𝗺 𝗖𝗮𝗻’𝘁 𝗟𝗶𝘃𝗲 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 🚀
We asked our team which tools they’d be lost without, and here’s what they named:
- Slack
- Notion
- Google 𝗚𝗦𝘂𝗶𝘁𝗲
- OpenAI 𝗖𝗵𝗮𝘁𝗚𝗣𝗧
- GitHub
- Spotify
What’s on your list? 👀⬇️
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Hearing this kind of feedback is exactly why we do what we do at Base.
Thank you, Noah Devine, for your kind words!
If you need EA support reach out to us!
#testimonial #feedback #gratitude #customerjoy
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We are so saddened to about Nadine's passing. Our hearts go out to her family. She was a wonderful person. If you're able, please consider donating to her GoFundMe. 💜 gofund.me/24c1d083
On Monday, the profession lost a visionary and pioneering leader.
April 'Nadine' King, founder of the National Association of Black Administrative Professionals (NABAP) lost her battle with Covid-19 at the age of 41.
gofund.me/b6ccc173
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Grateful we could collaborate on this with @PowderkegCo. We believe in building a diverse, equitable, and inclusive culture at Base. Proud to be included with these amazing companies! powderkeg.com/best-companies…