Ivan_Ivanovic (@theivanivanovic) header
Ivan_Ivanovic (@theivanivanovic) profile picture

LinkedIn GTM for Travel Tech | AI supported positioning, content, outreach & follow-up for partner & sales conversations | 25+ years in tourism

Built for Travel Tech GTM
Joined June 2024
Photo by Ivan_Ivanovic (@theivanivanovic)Photo by Ivan_Ivanovic (@theivanivanovic)Photo by Ivan_Ivanovic (@theivanivanovic)Photo by Ivan_Ivanovic (@theivanivanovic)Photo by Ivan_Ivanovic (@theivanivanovic)Photo by Ivan_Ivanovic (@theivanivanovic)Photo by Ivan_Ivanovic (@theivanivanovic)Photo by Ivan_Ivanovic (@theivanivanovic)Photo by Ivan_Ivanovic (@theivanivanovic)Photo by Ivan_Ivanovic (@theivanivanovic)
Five months. One LinkedIn-led GTM system. The Wheresight case study is now live. We connected positioning, LinkedIn profiles, content, campaign assets, engagement, and outreach around the North American DMO market.
1
25
AI Tourism Innovator Digest #85 is live. AI travel distribution is becoming infrastructure. The opportunity for Travel Tech may increasingly sit behind the interface: inventory, connectivity, onboarding, booking and trust. Which part can your company make indispensable?
1
9
AI Tourism Innovator Digest #84 is live. Travel AI is moving from features toward orchestration. The key question for Travel Tech teams: where does your product sit in the buyer’s workflow, and why will that position remain valuable as larger platforms expand?
1
7
AI Tourism Innovator Digest #83 is live. AI is becoming a new customer access layer in travel. The key question: can AI represent your business accurately and connect customers with the right information and actions? ai-tourism-innovator.beehiiv…
3
AI Tourism Innovator Digest #82 is live. Travel AI is advancing, but h2c's latest study finds only 13% of surveyed hotel chains report measurable AI ROI. The next challenge: turning adoption into business value. ai-tourism-innovator.beehiiv…
7
My 10-year-old son made me a LinkedIn keyholder with his 3D pen 🙂 At home, I'm “Mr LinkedIn.” Sometimes even “Andrew LinkedIn” 😂 Behind the jokes, my family sees the work and effort I put into building my business. Family support matters 🙌
1
21
Small gift. Big meaning. Family support matters 🙌
1
An empty seat earns nothing. Bruce Rosard explains why OTA commission depends on capacity, direct demand, and your break-even point. Watch our full conversation on direct bookings, OTAs, and AI: youtube.com/watch?v=ETEiY7Uw…
7
AI is changing travel discovery faster than booking. Bruce Rosard of Arival explains why familiar booking channels still matter when travellers are ready to buy. Full conversation: youtube.com/watch?v=ETEiY7Uw…
10
AI Tourism Innovator Digest #81 is live. AI travel is moving closer to booking and payment. McKinsey’s latest research shows the tension: travellers want AI help, but many still want control over the final transaction. Trust is becoming infrastructure.
1
6
More LinkedIn activity will not fix the wrong GTM gap. Before adding more posts or outreach, check: ➝ Right accounts? ➝ Useful signals becoming conversations? ➝ Serious conversations moving to a next action + date? Diagnose first. Add activity second.
1
5
AI Tourism Innovator Digest #80 is live. This week: AI travel shifts from demos to delivery.
1
14
The real question now: Can AI improve a real travel workflow and produce business value that the buyer can actually measure?
1
3
Volume matters. Generic volume doesn’t. I separate my commercial activity into 3 lanes: ➝ Warm follow-up ➝ Contextual conversations ➝ Controlled prospecting 25 commercial touches do not mean 25 cold pitches.
1
4
Volume creates opportunity. Relevance decides where attention should go.
2