Dave Kendall conceived 120 Minutes after joining MTV as a producer, pitching the network a dedicated program for the punk, post-punk, goth, synth-pop, ska, and other underground sounds largely ignored by corporate rock radio. 120 Minutes debuted on March 10th, 1986, and Kendall later served as its host from 1989 through 1992. "By far the most important thing about 120 Minutes was that it acted as a distribution channel for organic musical produce, if you will," Kendall told CONSEQUENCE in a 2016 interview. "The only other outlet for non-mainstream music at the time was a few local college radio stations."