Theo Ohene

Built a Claude workflow that makes on-brand image ads for SaaS/ads in one prompt. Most ad workflows are built for ecom. This one's for software. 6 proven formats per run: • before/after • product in action • testimonial • logo wall • ICP photo x2 All editable in Figma.

Get the skill: github.com/Theo7777/gtm-skil…

Who has made a referral program work for their marketplace? What did you do to make it work?

A high converting sign-up page from @Kajabi

Activation rate is one of the most important metrics in the user journey. Most people define Activation as the "aha moment" for the product. i.e. when a user finally gets it. When I work with teams, activation is the area we spend lots of time on: • Mapping out the user journey to activation • Creating activation funnels • Reducing friction to the activation event • Increasing motivation to help a user get to this milestone • Building lifecycle emails that welcome and promote behaviours around getting to activation This is because if a user never activates, they will have never have experienced product value. And so they're less likely to be retained long term or convert to a customer. More teams would benefit from spending time improving this key metric.

Position your product against a common problem. This is often way more compelling than just highlighting benefits.

12 short reflections 1. Content creation rewards you for being prolific or extremely thoughtful. Most people fail because they are neither. 2. Data-informed > data-driven. You can miss the bigger picture if you rely purely on data to make your decisions. 3. The VC funding game is stacked against you. Empower yourself with revenue and traction. 4. Build distribution and game design into your product from the start. 5. Adding the right amount of friction is powerful. 6. Too little research and you make poor decisions. Too much and you’re just procrastinating. Do enough research to take the first step. 7. What you focus your work on is more important than how hard you work. 8. Taking one day to talk to a few of your customers will save you more time than 99% of productivity apps. 9. If you resist AI, you are ignoring some of the most valuable parts of the internet and technology. 10. Think hard about how you position your product. Think harder about what market you position your product in. 11. If your user experience design is bad, you will lose B2B customers slowly and B2C customers instantly. 12. Do the things that matter most in the morning.

Here's how I create Jobs To Be Done statements: 1. Do customer research (talking to users, surveys, analysing competitor reviews) 2. Based on the findings, select a few jobs. Create some statements for each job. Ask yourself: • What was context that brought them to you? • What was the barrier they had before? • What goals do they want to achieve? 3. Then create it from the perspective of the user: When I... (Context) but... (Barrier) help me...(Goal) Use quotes you have from research.

I lost 300 followers for barely posting in 11 months. AMA