Juan • Google Ads for Service Businesses

Another successful client with us only 10 days in😂🎉 Ad Spend To-Date: $816.00 Return: $12,000.00 🤑 ROI: 14.7x As I said, new niche, same customer journey.

I've been hearing that a lot of agencies running Meta Ads have seen their performance take a nosedive since mid-October. Anyone else experiencing this? Looks like the algo shifted at this point.

Big hire starting tomorrow. Been looking for this guy for 2 months already. Hyped AF

I'm a big pro action over consuming content (books, videos, podcasts, etc). However, consuming is really damn important too. It's easy to spend 6 months doing something wrong just to realize you could've avoided all that pain by taking advice from guys that already went through it. Recently added at least 30 mins of listening or reading every day and it really keeps your gears turning.

If you need some extra motivation: have kids. Highly recommend.

2 commercial roofing leads at $95 each. Back-to-back in the SAME afternoon lol. We've closed $300K commercial roofing jobs from leads like these. You tell me the ROAS on that haha.

Google Ads has become less logical over the last few years. You can have perfect search terms and a great landing page and still do bad. Your bidding strategy could be incorrect. Your target CPA or CPC could be off and inflate your cost per booked appointment. You could have negatives that are not letting your qualified leads come through. If you want to scale spend, be willing to dig deep.

Man this guy still looks like a good dude to me

Constraints always change. Whack-a-mole style. One week you are drowning in work and you go on a hiring spree. Next one you have a full team waiting for work and you need to scale ads. I've come to peace with this game and look just the numbers. It's much easier to understand what your constraint is by tracking your numbers vs. by 'feel.' In the agency side it's pretty simple. Clients closed per month and churn are your main two metrics. For service businesses I would say it's more sales heavy if you don't provide a recurring service. You can scale disgustingly high by looking only at cost per booked appointment (CPBA) and close rates. Track your numbers and whack the correct mole.

So numb to these AI ads nowadays. I guarantee that no one reads these.

$30K+/mo profitably in Google Ads for this roofing business. Scaling from $5K to $30K+ isn't just increasing budgets. This is how we think: Initially, we want to get into as many homes as possible. So we target multiple roofing services under one campaign. Once we have enough data, we start separating the services that perform best into their own campaigns. This gives us more control over budgets and allows us to push harder where we're getting the lowest cost per qualified lead. Start simple, expand, and scale what works.

Biggest reasons why your leads are not converting: They don't see why they should choose you over your competitors. Most service businesses have landing pages that don't work at all. Same generic pictures, same promises, same everything. Here's what I recommend: → Use real pictures of your team and completed jobs. → Show actual numbers that build credibility. → List what makes your company different. → Explain your process so customers know what to expect. → Add reviews from real customers. Remember, people are probably comparing you with 3-4 other companies. Your landing page needs to give them enough reasons to choose YOU.

You first need to nail the foundation to make it with Google Ads. 1) Google Ads account 2) Landing page(s) 3) Conversion tracking If any of these are weak, stop. Fix them and then scale

“A retard in motion always beats a genius at rest.”

Most of us don't need to spend thousands on consultants or masterminds. You already know what to do lol. Push more volume, follow up with leads, hire better people, or fix your system. But instead we keep looking for the next strategy or shortcut. I've been guilty of this myself. Most times you already know the answer. It's just execution.

Almost every business that struggles with ads have this in common. The owner is "managing the leads". We track our best clients by size, industry, etc. And the biggest factor that separates our best-performing clients from the ones struggling is having a dedicated person managing leads. Could be a salesperson, admin, or someone else. But when the owner takes on this role, most of the time it just never gets done. If you're trying to scale your business with ads, take it from the data we've seen: Get someone to manage your leads. Not yourself.

I love working with niches. This is for a skilled nursing home. They treat people with mental issues (dementia, alzheimers, etc) as well as short-term care. LTVs can go up to $25K-$50K depending on how long the stay is. And competition is small compared to almost any other business. Fun to see the team making Google Ads print for essentially any service business.

Not working out sucks. It’s been 3 weeks since the surgery and I shouldn't sweat bc of the wounds (and obviously not lift lol). Itching to pull some iron.

$10K/mo in Google Ads is more profitable than $3K/month. This is absolutely true. When you are running at $100/day, your main goal is to get out of there lol. Secure some jobs and double it to $200/day as soon as you can. Especially in HVAC, roofing, and remodeling, your account is starving for data due to high CPCs and low conversions. That's why a lot of small businesses say that marketing is "not consistent." We have accounts that stay in the same range every month because they spend $15K+. Yes it's consistent. It's not consistent in your situation because your account cannot even learn. By definition, a Google Ads account requires a minimum of 15 conversions a month to learn. Look it up in the Google files. Therefore, you want to get to 15 and beyond as quickly as possible. Also, at the start manage lead quality in the front end, not on the back end. Even though you might get some conversions that are not "perfect", still push them to the account. Once you get to a stable number per month, start pushing qualified conversions, then appointments, then sales, etc. TLDR: Spend more and your life will be much easier.

We’re back! Got back home from Panama at dawn today. PS. Traveling with a 5-month-old + a dog + a million bags ain’t easy lol. The point of this post is that I feel SO in my zone now that I’m here. Your environment 100% matters. If you feel off, try switching it up this week. Time to execute. Happy Q4.

You can't run every Google Ads account the same. (Real story) We worked with a home remodeling company that had multiple locations. We started with one, crushed it, and then they gave us 2 more. They had the same offer, same service, same everything. However, every account worked differently. Different bidding strategies, different keywords, different ad copy. Just because you crushed it for one company in one location, it doesn't mean that it will work for every company everywhere. Miami, FL is not the same as Boise, ID. You can start accounts with a similar structure but every move after that must be data-driven.