I'm excited to announce my new position: founder at @SolaraContent We are the content studio for brands (B2B + DTC) that want to leverage humanity and technology to craft and launch stories in orbit — and beyond. Over the past 10+ years I've worked with brands and tech across robotics, ecommerce, real estate, influencer management, finance, and more. If you're a Shopify App, my work in that space is still dedicated to working with apps via Kollectify — that isn't changing. (and we're partnering with them) But something I've learned over the years: everything is content, and I really love content. I love the positioning, the branding, the strategy and the creation. I want to plan the garden, and pull the weeds. Or in the case of SOLARA: I want to create the mission, man the controls, and/or everything in between. ❇️ Well, your brand's mission through the content cosmos is calling. Plot your course with SOLARA.

It’s all over the place #my9games

"Me no take token or DB password. That hard line" I love /caveman

time is a circle

Tell me you do copywriting without telling me you do copywriting.

Andy is a real one for this. Love wins. Stop the hate.

The timing is right. Relaunch incoming. 🇨🇦 #MadeinCanada

Last week while taking our dog for a walk, we found an abandoned kitten! 🐈 Meet Angus Banana, the newest ( and most smol) addition to our crew. As you can see, Theo's farm-dog protector instincts have taken over for his new little bro.

I like and hate this notification @Starbucks

A friend asked me last week if I was done with ecommerce. Truthfully, maybe half my week is hitched to the Shopify partner backend via Kollectify. The Shopify-adjacent clients I'm working with lately have all built something that solves an actual problem merchants already had. Marketing's job there is to find those brands and not waste their time. That's the line for me: is this a net positive for the world or just another widget. aka Would the actual product still be worth it if the marketing got turned off for a quarter? For a lot of the Shopify apps I’ve worked with, that’s an easy distinction because they have little to no marketing to begin with, for one of two good reasons: 1. They are brand new, so they haven’t done any marketing yet (exciting!) 2. Growth up until now has been completely product-driven (even more exciting) Anyways, still in the thick of commerce, just with a different set of questions in mind now.

Today is a two-pots-of-coffee kind of day ☕️

When I was just getting @SolaraContent started, I used to take any client with a budget and a pulse. Not anymore. Now it comes down to whether I can picture caring about the outcome six months from now. And by caring about the outcome, I don't just mean, "Is this brand cool?" because that's a terrible reason to do any work IMHO. By caring I mean: → Do they have a meaningful mission? → Is work going to help people? → Can we build something *with excellence* that they can be proud of (and that I can be proud of)? I keep leaning that way lately. And it feels different when I sit down at my desk to kick off the day. More patient, more curious. And I've never been more excited about my work. I'm still working out what that means for Solara as a studio at scale. For now, it's still just me, working on things I can truly care about. What are *you* working?

Soothsaying @mymind talking about API things as if it isn't just generally applicable. 🤖💀🧠

Shopify App Store Pre 2026: Wild wild west Shopify App Store in 2026: FAFO

HELLO (again) WORLD.

i don't need the @framer + @work_louder keyboard i don't need the @framer + @work_louder keyboard i don't need the @framer + @work_louder keyboard i don't need the @framer + @work_louder keyboard i don't need the @framer + @work_louder keyboard 😰😰😰😰😰😰😰😰

I've been sitting on hold with @moen to get warranty support for 24 minutes. When I started, the "estimate wait time" was 22 minutes. Now, the "estimated wait time" is 30 minutes. How is the wait time INCREASING?! WHY IS THE HOLD MUSIC SO INFURIATING?!

Today's low-aura moment is: Bolt (you probably forgot they existed until today) lists Love dot com as a customer in their social proof logo ticker. Meanwhile... love dot com is also owned by Bolt's CEO, Ryan Breslow. -7000 aura points, unc