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I was @money2020. This is my review - if you want the deck with a 40 slides analysis, ask for it in the comments
I just launched the new Boldpush+ landing page.
Very proud of this one
insights.boldpush.com/boldpu…
When you become a more recognized creator, there are certain things you can't do anymore:
- give blunt opinions
- use sarcasm
- comment on divisive issues
- comment on brands
- comment on politics
The more you get in the public eye, the less freedom you have.
It is still worth it
With all the doom news about ai, tech and crypto, there is an industry that is winning across the board
Events
what is the best HD camera for virtual events and calls that I can take with me for extended travel?
What is the best mic?
I guess I am asking what your best setup is.
A brand can now run its own event next door to a big show and use that show's marketing to fill it. More companies now host their own side event during someone else's show to reach the audience that show built. Large events need to control part of it themselves, with microevents inside the show, or ticket and sponsor sales can erode quickly.
Social and entertainment experiences are the most in-demand type of side event in the Experience Design Report, with 37% putting them first. Side events can become a strong monetisation route when you control them and offer them to sponsors.
There are categories in events
Someone operating a 12k event does not have the same skills as someone operating a 40K event + 200 more
Many people taking those $350k event jobs within AI companies are leaving after 6 months
Wonder what’s going on?
Maybe that you can’t run events with $4M revenue per employee
Some venues keep charging absurd prices because demand is permanent, and the demand is event planners. Naming one hotel as non-negotiable means living with whatever it charges. Stop rewarding venues that do this with repeat business and the practice has to change.
Microevents help registration more at large events than at small ones.
At 5,000 to 10,000 attendees, 38% of planners rate them a key selling point. Under 500, it is 21%.
Add microevents and side programming, especially if you deal with more than 5,000 attendees.







