Prepared before the moments that matter.
Los Altos, CA
Joined April 2026
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An engineering firm moves a client's design review by three weeks. Reasonable call, agreed in the room, everyone understood why.
It depends on one thing: the client signing the change order. That signature was due a week ago.
Every industry has a name for the work of chasing what somebody else owes you. Almost none of them has a system for it.
We've been writing about this every Tuesday since June. The Brief is for leaders who recognize the week above: go.trybrief.ai/tb-7-x
This one is about the product.
A leader we work with wanted to know if a renewal was drifting. Not a report, not a dashboard. Just to be told, if the customer went quiet on the revised terms, before the renewal date made it a problem.
Zac wrote about why decisions have to be objects rather than notes in The Brief #16, which is the architecture underneath this: go.trybrief.ai/tb-6-x
We asked a group of executives to rank nine things they might want a system to do.
Keeping track of what they owed and what they were owed came out on top, however we asked. When we made them choose only two, recording what happened in a meeting came eighth. Of nine.
The full ranking was in The Brief #18. We send one of these every Tuesday: go.trybrief.ai/tb-5-x
Ask a leadership team what a dropped commitment costs and most of them reach for revenue. The deal that went sideways. The customer who left. A number you could put in a board deck.
The full finding, and Larry on the work nobody prices, were in The Brief #17. Every Tuesday: go.trybrief.ai/tb-4-x