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Stockholm
Joined November 2014
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The Story Behind Lego’s Brilliant Print Ads From the Cannes Festival | Adweek ow.ly/ugye30doB1W
Branding made easy - 10 free lessons by e-mail. [In swedish] | Gyllstrom Communication Agency
marknadsforingspaketet.se/gy…
Brands Must Retire The AIDA Model | Branding Strategy Insider ow.ly/YKV330cuaT7
The Brand Differentiation Mandate (2008) | By Jack Trout | Branding Strategy Insider brandingstrategyinsider.com/…
Marketing to confuse the competition | By Rory Sutherland | Raconteur ow.ly/eXcq30cptzv
Cutting a long-term effectiveness story short | By @faris | WARC ow.ly/A6LZ30cpw2b
What We Touch While Shopping Affects What We Buy, Study Shows | Big Think ow.ly/DDqZ30ckM0y
Get your teeth into it. | Dave Trott’s Blog @davetrott ow.ly/t51s30cjuAE
The aggregation of marginal losses | by David Meikle | @The_IPA ow.ly/DO5130cj8VG
Cutting a long-term effectiveness story short | By @faris | WARC ow.ly/JaiZ30ci0Yq
Stages of Transformation (April 2017) |By @danhon ow.ly/5OYj30cfQoc
Not even wrong - ways to dismiss technology |By Benedict Evans ow.ly/GEXq30cfPOl
How to reinvent a brand in an authentic way | By Yelena Gaufman | @Campaignmag ow.ly/o9lv30c9DVt
Why getting ahead in the digital age could mean starting again | By @tomfgoodwin World Economic Forum ow.ly/foGw30c9mWC
What lies behind the rhetoric of brand ‘Purpose’? | By @mweigel canalside view ow.ly/x3ow30c9oqS
Why great brands are not built with words | By @garethk | WARC ow.ly/6Z0P30c6XOL
How to write the perfect headline. A demonstration. | Ad Aged ow.ly/C7Nw30c6HTQ
[Chart] Why you should not use pie charts | Planning Tools & Hacks @misentropy ow.ly/gWGa30c5LNT
Bog standard thinking | Dave Trott’s Blog @davetrott ow.ly/FZZT30c2MLP

