CEO of @SearchInfluence. #BarnacleSEO Pro. Husband, Father, Ironman triathlete, USMC Vet. Marketing, business, education, family, exercise - of course, #NOLA.
New Orleans, LA
Joined January 2008
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If you haven't played with Meta's Muse yet, you're missing out. I asked it to make me something fun, and when prompted said surprise me.
muse.ai/s/fun-app-xxxc6xirto…
An AI answer is only as strong as the evidence it can name. No entities or source, and a model skips your page.
Nov 4, noon CT (SMX): What Good GEO Actually Looks Like, with me.
bigmarker.com/third-door-med…
Happy Reset Day, y'all!
How are you going to spend your tokens this week?
My only lament is I was still at ~40% on Claude when I went to bed and I didn't have a project ready to go.
🤖 Will Scott - Coined "Barnacle SEO" retweeted
At Razorfish I broke GEO down into 3 A's: Anchor, Amplify, Align.
Anchor is your SEO stage. Use your owned channels optimize and create content, etc.
Amplify is your social media, your paid channels, your affiliates, PR, etc. Get them all on the same message.
Align is where it comes to 3rd parties - making sure they are talking about you and creating alignment with the messages you want AI to see.
ChatGPT traffic equaled 0.62% of Google organic traffic across Marie Haynes' 100-site sample. Higher conversion did not overcome the volume gap.
Measure visits first. Treat AI mentions as directional influence.
thevisibilityreport.com
56% of students consider three programs or fewer. When an AI runs the first pass, yours has to be one of them: an entity, a direct answer, citable evidence.
Nov 3, 11 AM CT (UPCEA).
info.searchinfluence.com/202…
Good GEO isn't a rank. It's whether a page gets understood, retrieved, and cited by an AI answer.
Nov 4, noon CT: SMX's What Good GEO Actually Looks Like, with me (sponsored by Semrush).
bigmarker.com/third-door-med…
Google is putting more links higher in AI answers. Bing now groups AI citations by topic. A new preprint found Google results plus OpenAI's API matched only 26.2% of pages cited by the ChatGPT web app.
thevisibilityreport.com
🤖 Will Scott - Coined "Barnacle SEO" retweeted
A student's shortlist used to form after campus visits. Now, it forms after a few prompts.
Our UPCEA research shows students use AI to research & narrow down programs well before any human chat. Your content is the raw material!
🤖 Get the report: hubs.ly/Q04BHxV50
More than half of prospective students research a program with AI. Most keep a shortlist of 3 or fewer (56%).
Nov 3, 11 AM CT: the 2026 How Prospects Search study (UPCEA).
info.searchinfluence.com/202…
Does social media matter for AI SEO? I think so.
Once your site is crawlable, organized, and answers real questions, get active off-site. Show your expertise where customers talk and AI finds sources.
You probably don't need another title-tag tweak.
ALT A shaded walking and cycling path curves through a green park beneath large oak trees draped in Spanish moss.
“Create great content” is not much help when you’re staring at an actual page.
On Nov. 4, I’m presenting an SMX webinar showing what good GEO looks like at the page level. Sponsored by Semrush.
bigmarker.com/third-door-med…
More than half of prospective students now use AI to research programs. Our latest UPCEA study also found 56% consider three or fewer.
I’ll cover the findings Nov. 3, with a strategy lab Nov. 5.
info.searchinfluence.com/202…
People are surprised I grew up in NYC, studied architecture, enlisted as an active duty Marine, used to smoke, default to anger, completed six full Ironmans...and had a heart attack 13 years ago today.
I'm grateful for every day.
Don't wait. Do it now.
Love you all.
Ahrefs analyzed 66.6 million free, logged-out ChatGPT responses. Only 14.4% searched the web. When it did, it ran about 1.6 fan-out queries after the prompt. Put current prices, specs, and policies in crawlable text.
thevisibilityreport.com
🤖 Will Scott - Coined "Barnacle SEO" retweeted
🔍 We surveyed 300 families searching for senior living. Getting named in an AI answer moved the needle more than almost anything else we measured: 69% trust that community more, and 65% visit its website because of it.
Full report: hubs.ly/Q04zqrh00
For four years, Angie and the women on our leadership team have returned from the New Orleans Chamber’s Power Up conference with ideas to share.
“We love bringing learnings back to our team.”
bizneworleans.com/powering-u…
Ahrefs found AI Overviews on 83% of the US desktop branded searches it checked. A search for your own brand can now sit behind an AI answer and third-party sources. Track your own branded searches.
thevisibilityreport.com
Google Search Console now splits image-led searches from text searches. More links inside AI Overviews still don't mean more external clicks. Measure impressions, citations, and paid placements in separate columns.
thevisibilityreport.com
Ahrefs found a 23.1% CTR drop among French sites most exposed to AI Overviews. Le Monde reported no abrupt total-audience decline. Same rollout, different measures and business models.
thevisibilityreport.com
