Will Peart (@w3ap) header
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Just the stuff that causes brand growth Co. :: Do: listen, read, ship, solve better problems, use common sense :: Don't: be lazy, or patient

Perth, Australia
Joined May 2009
Photo by Will Peart (@w3ap)Photo by Will Peart (@w3ap)
"If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and..." bit.ly/2VcQgXW
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Rusty making moves in LA this week. [StreetX | Carrots colab] hypebeast.com/hb3a1bk
Create culture or create collateral | The great divide in the future of agencies campaignlive.co.uk/article/b…
Demystifying marketing bullsh*t and getting back to the essential strategic tools youtube.com/watch?v=2TEgcIdd… @markritson – at Perth, Western Australia
Any given product is just the pointy end of a much larger system. @tobybarnes on designing Everything-as-a-Service blog.prototypr.io/on-designi… – at Perth, Western Australia
"Hard work is not the enemy" – Working differently at W+K London crackunit.com/2016/03/15/wor… via @iaintait
Design in Tech Report 2016: the intersection of design, business, and technology kpcb.cc/1tiQCDv slideshare.net/kleinerperkin…
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The millennial dilemma: generation, mindset or irrelevance? @beckyjcoleman marketingmagazine.co.uk/arti…
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How a brand relationship grid from 1986 can help better frame content conversations in 2016...“ by @Carrot medium.com/@CarrotCreative/n… – at Perth, Western Australia
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Criticize with kindness: arguing intelligently in pursuit of truth (not merely to win the argument) brainpickings.org/2014/03/28… via @brainpicker
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Will Peart retweeted
Left: Samsung SmartTV privacy policy, warning users not to discuss personal info in front of their TV Right: 1984
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On making culture, not ads; embracing frustration; and burning ships in 2016 (from @nilsleonard) campaignlive.co.uk/article/y…
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State of Content Marketing 2016: The Tipping Point bit.ly/1UG5bA5?utm_campaign=… via @contently
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