jam

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steal our favorite SEO hack: - Go to Google Search Console - Performance > Search results - Add filter > Query > Custom (regex) - Paste this: "\b(vs|versus|alternative|alternatives|competitor|competitors|compare|comparison|pricing|price|cost|review|reviews|best)\b" this shows you searches from people already comparing options, checking pricing, reading reviews, or deciding what to buy. basically your highest-intent Google traffic hidden inside Search Console. sort by high impressions + low clicks. then take the page already ranking and add the exact comparison, pricing, alternative, or review section they’re looking for near the top. done right, this will increase CTR, bring in a lot more qualified traffic, and convert more of the searches you already rank for.

we’ve gotten hundreds of requests for audits, we will get to them all soon. and if you want to see where your company ranks in AI search + what it would take to rank #1, you can still request one down below 🫶

Webflow increased signups from AI search by 485% in a single quarter. those visitors also converted 6X better than normal Google traffic. this is the insane AEO system behind it: 1. They started measuring AI search as its own acquisition channel -> Webflow tracked share of voice, citations and signups from LLMs separately from normal SEO -> Their share of voice went from 33% to 64%, while the share of total signups coming from LLMs doubled from 4% to 8% 2. They mapped where AI was already getting its answers -> On Webflow’s own site, template pages and blog posts were showing up -> off-site, affiliate publications, Reddit, Webflow’s YouTube and influencer YouTube channels were influencing answers too -> Reddit appeared in 10% of ChatGPT citations in their research, while YouTube appeared in 32% of Perplexity responses 3 They stopped trying to win one huge query like “best CMS” -> Webflow built 10 more specific questions around the buyer, team and tool being used -> Example: “what is the best CMS for in-house teams that use [tool]?” -> Share of voice across that test went from 38% to 100% < this was made a BIG difference -> within 3 weeks, 70% of the questions they targeted had improved 4 Then they found 1,500 template pages they could optimize -> These weren’t random blog posts. Templates were already one of Webflow’s highest-converting page types -> Many had almost nothing above the fold besides the H1, so they added unique copy answering exactly who the template was for and what problem it solved 5. Every optimized template followed the same 4-part structure -> the main search/question -> a Webflow-branded term -> the exact target user -> the pain point or outcome the template solved -> A real estate template page, for example, was rewritten specifically around agents and realty firms trying to connect buyers with available listings 6. That one initiative took AI-driven signups from 168 to 983 in one quarter -> a 485% increase -> Instead of creating hundreds of new articles, they improved pages that already had product intent and could turn traffic directly into signups 7. They built a Reddit monitoring system around 100 priority queries -> First they identified which Reddit threads were already appearing in AI answers -> Then they tracked the thread, suggested a useful response, checked sentiment, reviewed the contribution and measured what happened after posting -> 98% of engagement around Webflow ended up positive or neutral 8. Their Reddit community grew alongside it -> r/Webflow views increased 135% year-over-year -> membership increased 12% -> published posts + comments increased 145% -> Reddit wasn’t treated as somewhere to dump links. It became part of the information AI could find around Webflow 9 Then they tested something ridiculously simple: adding a table of contents -> 10 Webflow pages got the change -> 10 similar pages were left untouched as a control group -> after 4 weeks, the test group saw a 60% control-adjusted increase in AI visits and 23% growth in clicks 10 The table of contents gave AI smaller sections it could pull answers from -> A long article about “landing pages vs websites” was broken into sections like “when do you need a website?” and “when do you need a landing page?” -> instead of forcing the model to understand one giant article, each follow-up question had an obvious section to retrieve 11. They ran another controlled test by turning normal headings into actual questions -> “AI design tools” became “which AI tools are most useful for web designers?” -> “advantages” became “what are the advantages of using AI-powered design tools?” -> same article, clearer structure -> AI visits increased 58% after adjusting against the control group 12. They didn’t judge these experiments from one spike in traffic -> Both tests used 10 test URLs matched against 10 similar control URLs and ran for 5 weeks -> the question-heading test had a p-value of 0.001 -> the table-of-contents test came in at 0.002 -> they were actually testing whether the changes caused movement instead of taking screenshots whenever ChatGPT mentioned them 13. Every SEO topic was eventually treated as an AEO topic too -> Webflow kept the core page useful for Google, but also made sure it answered the specific follow-up questions people ask inside AI conversations -> one page could rank traditionally while also giving AI multiple clear answers to retrieve from it 14. Then they measured the metric that actually matters: signups -> 94% growth in LLM share of voice -> 2X more signups coming from LLMs -> 485% growth in AI signups from the optimized template pages -> 24% signup conversion rate from AI traffic -> compared with just 4% from non-brand SEO Webflow didn’t win AI search by blindly publishing more content. they ran actual experiments, scaled the changes that worked and focused them on pages that already converted. AI visitors now convert 6X better than their non-brand Google traffic. why aren’t you optimizing for them? if you want us to run an audit for your comapny and make you rank #1 in AI search, reply “audit” 🫶

Runpod, a $325M company, increased monthly new paying customers 300% in just 90 days using AI search. here’s the genius AEO system behind it: 1. They went from tracking 50 prompts to 300 almost overnight -> The prompts were split by buyer persona, funnel stage and niche technical use case instead of just tracking broad category searches -> Their buyers included DevOps engineers, AI builders, researchers and platform teams comparing Runpod against AWS, CoreWeave and Google Cloud 2. ChatGPT became the channel they prioritized -> Around 98% of Runpod’s AI referral traffic was coming from ChatGPT -> So instead of treating every AI engine equally, they focused their monitoring and optimization around the channel already sending real buyers 3. Their audit found a technical problem most teams would have missed -> Several Runpod articles were only partially indexed -> AI could see the title, but not properly access the body content -> They fixed metadata, restructured the pages and corrected formatting before producing more content 4 They built prompts around extremely specific technical buying questions -> “How do serverless GPU platforms compare to traditional cloud infrastructure?” -> “What’s the best way to manage GPU provisioning and auto scaling for AI workloads?” -> The goal was to track the questions their actual ICP asks, not generic high-volume keywords 5. They used the prompts that were already working to decide what to publish next -> Runpod reviewed which questions consistently surfaced the brand -> Those prompts became new content titles, angles and topics 6. Then they exported the entire dataset -> Prompt performance was filtered by topic, buyer persona and stage of the customer journey -> Instead of a marketer guessing what article to write next, the content roadmap came directly from gaps in AI search 7 They paired the prompt data with deeper research -> Runpod used ChatGPT Deep Research to investigate trending themes, audience questions and gaps in existing content before producing the page 8. They reverse engineered the sources AI was already using -> Runpod tracked which owned pages, competitor sites and third-party domains kept getting cited -> This exposed both content opportunities and external sites where competitors had stronger visibility 9. Publishing became a feedback loop -> Find a high-value prompt -> Research why Runpod is winning or losing it -> Publish or fix the relevant page -> Monitor whether Runpod starts appearing more often -> Double down on the prompts that move 10. They brought content production in-house -> Once prompt data and source data were feeding the strategy, Runpod no longer needed to outsource the entire research/content process -> The team could produce around the exact questions and visibility gaps they were seeing in real time 11. They cut the cost of their AI search stack by more than 80% -> Their tooling cost dropped from roughly $3,000/month to $500/month while prompt coverage expanded from 50 to 300 12. Then it turned into actual customers -> ~28,000 visitors from ChatGPT -> ~2,100 conversions -> 8% conversion rate -> ~40 new customers per day from ChatGPT -> roughly a 2-week close cycle within 90 days, Runpod was bringing in 4x more new paying customers every month. they didn’t treat AEO like “publish more blogs.” they built a feedback loop around what buyers ask, what AI recommends, which sources it trusts and what actually turns into customers. a $325M company turned ChatGPT into one of its top acquisition channels. why aren’t you? if you want us to run an audit for your company & make you rank #1 in AI search, reply “audit”

this looks better 🫶

1,850% more leads from AI search. This is the insane AEO system behind HubSpots $13.5 BILLION empire: 1/ HubSpot built 8 separate AI visibility tracking groups -> Each group covered a different product, with tracking broken down further into individual features -> They monitored discovery, comparisons, reviews and purchase-intent prompts to identify exactly where competitors were beating them 2/ They turned customer case studies into hundreds of industry pages -> AI repurposed real customer stories into industry-specific content, with humans reviewing each page before publication -> 92% of those pages were cited by AI search engines, lifting visibility by 49% 3/ Industry-specific comparison pages increased citations by 642% -> Instead of competing only for broad searches like "best CRM," they targeted specific buying decisions such as "best CRM for construction companies" -> Those pages also increased overall mentions by 58% 4/ They started targeting buyers BEFORE they knew what software they needed -> HubSpot built a glossary answering questions like "what is marketing automation?" and "how does lead scoring work?" -> The pages connected those early questions to relevant HubSpot products and increased citation share by 60% 5. They rebuilt product pages around actual ChatGPT questions -> Added buyer-focused headlines, FAQs, comparison tables and scannable information addressing the questions prospects were asking AI -> HubSpot reports citations to those pages increased 56% 6. They reverse engineered the sources AI already trusted -> For valuable prompts where HubSpot was missing, they inspected which publishers kept appearing in AI answers -> This revealed third-party sites that were consistently influencing recommendations 7. Hundreds of publisher partnerships produced nearly 1,000 pages -> HubSpot worked with external websites already earning AI citations, helping expand its presence across third-party content -> Instead of depending entirely on its own website, it increased coverage across sources AI was already retrieving 8. Reddit became part of their weekly growth operation -> HubSpot monitored discussions where potential buyers were researching software, comparing products and asking for recommendations -> They identified conversations and categories where competitors were getting mentioned while HubSpot was largely absent 9. They discovered huge gaps in France and Germany -> Localized campaigns reportedly took HubSpot from effectively zero mentions to 33.5% visibility in France and 17.1% in Germany within a month 10. Every visibility problem had a different solution -> Missing industry coverage? Build targeted pages -> Weak product citations? Improve existing pages -> Competitors dominating third-party sources? Work on external distribution -> Low regional visibility? Localize the strategy 11/ HubSpot increased its overall AI citations by 433% -> The improvements came from changes across product pages, industry content, comparison articles and third-party distribution 12. The result: AI-search leads grew 1,850% in one year -> From Q1 2025 to Q1 2026, HubSpot reported an 1,850% increase in qualified leads from AI search -> Those leads converted at up to 3X the rate of traditional search leads HubSpot essentially built an entire customer acquisition operation around understanding what buyers ask AI, finding where competitors win, and fixing the sources behind those recommendations. A multi BILLION company is treating AI search as such a serious acquisition channel. Why aren't you? if you want us to run an audit for your company and & make you rank #1 in AI search, reply “audit”