WillowTree 🇿🇦

we’re going to be slowly rolling out beta access this week. priority for @neukoai community creators. drop a comment if you’d like to be considered

@SQU1NCH @greenie_sr

G*BOY Vinyls Have Shipped Thank you for sticking with us through a wait that was far longer than we communicated. I’m sorry it took this long. We made these because we wanted G*BOY in our homes, just like you wanted him in yours. I’m excited about how they came out, but that doesn’t change how badly we missed on getting them to you. You deserved better from us. Thank you for your patience and for supporting G*BOY. We will learn from this and do better with future releases.

making a vertical series with tools like @runwayml, @figmaweave or @ComfyUI? I’ve got a product for you to demo (ours!). we’re looking for creators who want to make their stories interactive. DM me your work. access is limited. original IP gets priority.

if you’re an AI storyteller and want early access to our new product drop me a DM Invites will be extremely limited to start and roll out over time

Most people don’t want to make their own games. I think the conversation about AI generation starts with the wrong assumption. The experiments we are seeing are cool but the conclusion that if you give people the tools and they’ll make their own games, movies, and worlds seems wrong to me. Very few people want to start with a blank page and build an entire experience. Most want to sit back and be entertained. That doesn’t mean they want the experience to be static. People want worlds that respond to them. They want to choose, comment, vote, explore, and feel that their participation affects what happens next. They already do this. Love Island’s audience helps shape the season. People vote, make memes, follow the cast, and keep the conversation going between episodes. The experience is bigger than the show itself. Social media works this way too. Creators read the comments, react to what’s trending, and bring back characters people love. What the audience does changes what gets made. That loop is manual. AI generation could allow it to happen within the experience itself. For a movie or an episode, production usually ends before the audience arrives. The story is fixed. What if production could continue as people participate? A character could remember how people treated them. A story could respond to what the community is discussing. New scenes, challenges, or storylines could emerge while people are watching and playing. Reaching the audience becomes the start of another round of production. People participate, the experience changes, and the story keeps evolving. Netflix's Bandersnatch often comes up as evidence that people don’t want interactive entertainment while failing to recognize it performed extremely well it was just insanely expensive to create. Every path had to be written, shot, and edited in advance. AI generation will change that. Creators could build experiences without having to produce every possible outcome before release. That opens up room for light interactivity. Choose. Comment. Like. Vote. Explore. Small actions people already take could affect the media itself, without asking them to design a game or direct a movie. The hard part is preserving the shared experience. If everyone gets a completely different story, we lose the collective conversation that makes culture feel like culture. If everyone gets exactly the same thing, we leave much of the potential unused. How can I have my own experience inside a world we’re all experiencing together? That single-player/multiplayer dynamic is the part we need to get right. Which choices belong to me? Which ones affect everyone? What keeps us connected to the same world? Creators will still establish the characters, worlds, rules, and taste. Audiences can participate as much or as little as they want, and their engagement can help shape what happens next. That’s the kind of co-creation I’m interested in. A world we can experience and influence together. The models are getting there. Now we need the tools to build these experiences and the platforms where people can participate.