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ALT A giant, red, goat-headed demon sits on a stone throne in a subterranean chamber. "So, it is decided: on midsummer's eve, my words shall spew forth across the land like black fire!" "We prefer to call it 'publication day'" says his publicist. "..And we were hoping you might do some social media to to promote the book?" Things turmn dark, the demon's goat eyes glow "I cannot fathom the accursed opiate screens that so enthral your kind." "Yeah, some of our other authors feel that way, but that's why we have Toby: he's an absolute whiz!" she replies, introducing a small man. "I'll set you up on twitter and you'll be corrupting Souls in no time!" says Toby. A caption reads: "An hour later" The demon now has his head in his hands and moans: "I can endure this Foul parade of doltish barbarity No longer! Please deactivate My account, wizard Toby"