Professor of Marketing @UMich (views own) Beliefs, Information, Inequality.
Ann Arbor, MI
Joined December 2010
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Yeşim Orhun retweeted
At Princeton's holiday party in 2023, I recorded a version of "Sheena is a Punk Rocker" with the lyrics changed to "Kate Ho is the Best Advisor." I still feel that way. I couldn't have asked for a better advisor. I can't believe she's gone.
Yeşim Orhun retweeted
📣 CALL FOR PAPERS 📣 - please share widely
The Behavioral IO and Marketing Symposium (biomsymposium.org) will be held on May 7-8, 2026 at the University of Michigan’s Ross School of Business. This conference provides an opportunity for IO and Quantitative Marketing researchers working on behavioral economics topics to interact with each other. Researchers interested in presenting at the conference are invited to send their paper submissions to [email protected] by December 15, 2025.
Organizers: Michael Grubb (@MichaelDGrubb), Andreas Kraft (@KraftA21) , Matthew Osborne (@MattOsborneEcon) , Yeşim Orhun (@yesimorhun)
Scientific Committee: Wilfred Amaldoss, Kwabena Donkor (@KwabenaDonkor), Avi Goldfarb (@avicgoldfarb) , George Gui (@GeorgeZhidaGui), David Huffman, Joonhwi Joo, Peter Landry, Olivia Natan, Amit Pazgal, Navdeep Sahni, Ryan Webb, Kevin R Williams, Miguel Villas-Boas, Zachary Zhong.
Yeşim Orhun retweeted
BREAKING NEWS
The Royal Swedish Academy of Sciences has decided to award the 2024 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel to Daron Acemoglu, Simon Johnson and James A. Robinson “for studies of how institutions are formed and affect prosperity.”
#NobelPrize
Yeşim Orhun retweeted
New conference!
chicagobooth.edu/Home/Resear…
(Awesome to see @malika_kor as one of the organizers)
A must read
nytimes.com/2024/10/10/us/fr…
Yeşim Orhun retweeted
Interested in presenting? Submit your paper to [email protected] by Dec. 15, 2024. Details here: biomsymposium.org/
Organizers: @alinaferecatu, Avner Strulov-Shlain, and @yesimorhun .
Yeşim Orhun retweeted
The Behavioral IO and Marketing Symposium will be held on May 15-16, 2025 at the University of Michigan’s Ross School of Business. This conference provides opportunities for IO and Quantitative Marketing researchers working on behavioral economics topics to interact.
Yeşim Orhun retweeted
Using data from Germany and Sweden to study the trade-off that many couples face between advancing one spouse's career or the other's, from @seema_econ, Lea Nassal, @profnoto, Marie Paul, Heather Sarsons, and Elin Sundberg nber.org/papers/w32970
Yeşim Orhun retweeted
Due to information-processing constraints, the elasticity of people's decisions with respect to economic fundamentals is generally too small, from @BenjaminEnke, Thomas Graeber, Ryan Oprea, and Jeffrey Yang nber.org/papers/w32973
Yeşim Orhun retweeted
An experimental analysis of selective disclosure in communication, from Agata Farina, Guillaume Fréchette, Alessandro Ispano, Alessandro Lizzeri, and Jacopo Perego nber.org/papers/w32975
Yeşim Orhun retweeted
Generalized monotonicity conditions in instrumental variable models give no additional identifying power beyond instrument exogeneity for average potential outcomes and treatment effects in multi-valued settings, from Bai, Huang, Moon, Shaikh, and Vytlacil nber.org/papers/w32983
Yeşim Orhun retweeted
Nonparametric estimates of brand loyalty and psychological switching costs are large and explain repeat-purchase behavior. Consumers are forward-looking and anticipate lock-in, from Xinyao Kong, Jean-Pierre H. Dubé, and Øystein Daljord nber.org/papers/w32994
Yeşim Orhun retweeted
Reposting this again. Note the September 30 date, after which our group will start reviewing applications.
Yeşim Orhun retweeted
I am looking for a part-time RA to work on economics and marketing-related projects at Chicago Booth. Apply by October 30th. Details here: chicagobooth.edu/-/media/fac…
Yeşim Orhun retweeted
How many consumers should a campaign reach or what budget should be set? @CaioWaisman and I present a method for these *intensive margin* ad decisions.
📜"Multi-cell experiments for marginal treatment effect estimation of digital ads", soon at MngSci.
arxiv.org/abs/2302.13857
Yeşim Orhun retweeted
1st paper @NYUSternEcon IO Day identifies a new externality when platforms act as data intermediaries between consumers & merchants.
Counterintuitive result that consumers can have lower payoffs when platform cares more about consumers and withholds data from merchants.
Can’t wait to read! @AnikoOery and coauthors
Forthcoming in the AER: "Aiming for the Goal: Contribution Dynamics of Crowdfunding" by Joyee Deb, Aniko Öry, and Kevin R. Williams. aeaweb.org/articles?id=10.12…
