There鈥檚 a lot of bad YouTube Shorts advice being thrown around that creators just blindly follow.
After 4+ years of running channels and reviewing thousands of Shorts, I wanted to break down 5 of the biggest misconceptions I constantly see.
Full breakdown in my latest video.
Search @yt_igm on YT to watch.
YouTube Shorts creators have 13 phases:
1. sees a guru making $10K/month from basic commentary vids, immediately starts watching CapCut tutorials
2. posts 10 Shorts, gets 100K views combined, realizes it isn鈥檛 as easy they thought
3. starts bookmarking niche leaks on X, consumes countless hours of Shorts advice while taking minimal action
4. begins posting more and becomes obsessed with retention graphs and swipe rates
5. first 1M-view Short, refreshes realtime until 3am, checks it first thing in the morning and panics over every 60-minute drop
6. first $100 day, starts calculating how long until he can buy a Lambo
7. hires an editor, opens 3 channels, progress isn鈥檛 progressing like they expected
8. decides to pick one lane, masters it, builds a third world team and finally starts seeing consistent results
9. gets hit with reused content and a termination, develops a personal hatred for YouTube support
10. villain arc begins, doubles down on what he knows best, creates a safe setup, 2 months later he鈥檚 printing harder than ever
11. gets complacent, thinks results will last forever, learns the hard way and commits to periodic degen lock-ins
12. runs a portfolio of faceless channels, starts an X profile dedicated to posting rev screenshots, tells people irl he runs a media company
13. goes balls deep into optimization, becomes a guinea pig for black-market stimulants, escapes the matrix just to enter the hedonic treadmill
where you at?
igorm retweeted
Stay tuned,
for the Igor x John 2 interview,
a little birdie tells me it will get released very, very soon.
So many Shorts creators avoid potentially great niches just because they know nothing about them.
I know a guy running some of the biggest MMA Shorts pages who鈥檇 never even trained martial arts or properly watched UFC before starting.
Another friend started a track & field channel without being able to name a single runner.
I've taught loads of creators who chose niches they knew absolutely nothing about, sometimes even in languages they couldn't speak, and gone on to dominate them.
None of these guys weren鈥檛 choosing niches based on their personal interests.
They were looking at the view ceiling, RPMs, competition and whether there was a gap they could fill.
You can study what鈥檚 already working, research the topics you make vids on and build your understanding over time.
Obviously knowing a niche inside out can be a massive advantage, but it鈥檚 definitely not a requirement to succeed in it.
I wonder what % of the top YouTubers were actually good academically.
A lot claim to be dropouts who hated school, but I know plenty of killers who were genuinely smart and didn't mind it.
Personally I got pretty solid grades across the board, although COVID kinda blessed me since our final exams got cancelled and we just got our predicted grades lol.
Curious if there's any noticeable difference in how the academically gifted people approach building on YouTube & which group performs better overall.
After reviewing thousands of Shorts, I've noticed that many creators don't know what makes a good hook.
Here are a few things you need to understand:
1. A good hook can't save a bad idea.
You can spend hours rewriting your opening sentence, adding sound effects and making the editing more engaging.
But if the actual topic isn't interesting, you're just finding a better way of presenting something nobody wanted to watch.
Before fixing your hook, question whether the idea itself is worth watching.
2. Curiosity isn't enough, you need a reason to care.
There's a difference between making someone wonder what's going to happen and making them actually WANT to find out.
"This guy did something crazy..." creates a question.
"This guy escaped from prison using a toothpick..." gives you something specific to anticipate.
The second is easier to care about because you immediately understand what you're waiting to see.
3. Your visual hook can do more work than your script.
A lot of creators obsess over their first sentence while completely neglecting what's happening on screen.
Sometimes a genuinely interesting visual can make an average opening work very well.
Ask yourself:
If I watched the first 3 seconds on mute, would I still have a reason to keep watching?
If not, you might be relying far too heavily on your voiceover.
4. Confusion kills curiosity.
A lot of creators deliberately withhold information because they think it'll make people curious.
But there's a difference between not knowing what happens NEXT and not understanding what's happening NOW.
You want the viewer to understand the situation immediately while leaving the outcome unresolved.
That's what gives them a reason to continue.
Before posting your next Short, ask yourself:
- Is the topic genuinely interesting?
- Do I understand what's happening immediately?
- Do the visuals and words complement each other?
- Is there something specific I'm waiting to see?
igorm retweeted
To continue the tradition,
here's a recap of my Q3,
I made $328,112.36 - 96.1% margins,
highlights:
> lost everything,
> made it back again,
> bought my mentor @yt_igm a rolex,
> went to the 2nd earnit meetup,
> pulled strangers out of the trenches,
> crossed $500,000 lifetime profit,
/
message to myself: hit 1m lifetime profit bro.
I wonder which country has the highest concentration of YouTube killers.
My guess is the Netherlands as Dutch people seem to crush every online biz model.
There鈥檚 a ton of killer Indian creators too but they have 80x the population lol.
Curious who would be #1 per capita.
It's crazy how many Shorts creators finally find something that works and then immediately start chasing something else.
I've seen loads of creators spend months mastering a niche, building a channel making good money, then suddenly want to switch because they've seen someone earning more in another market.
Meanwhile, they haven't even scratched the surface of what they could achieve with what they're currently doing.
If you've found something that consistently works, rinse tf out of it.
Start more channels, increase output, build a team around it.
Stop chasing someone else's opportunity when you might already be sitting on your own goldmine.
After filming this vid @SebShorts went on to crack a $65K month with just 1 Shorts channel.
He runs one of the biggest animation pages which many of you are familiar with.
This interview is packed with value.
Search @yt_igm on YT to watch.
















