Abhinav Kumar

The @BrandFinance Marathons 50 returns for 2026, revealing and celebrating the world's strongest marathon brands and the growing economic and societal impact of the global marathon movement. (1/3)

For over two decades, we have laced up alongside some of the world's most iconic marathons. We've witnessed the early-morning nerves at the starting line, felt the collective roar of the streets and seen firsthand the determination that carries runners to the finish line. When people run together, communities move forward. Launching tomorrow, the latest Brand Finance Marathons 50 Report highlights the impact of TCS-partnered races and the value they create around the world. The report also recognizes the strength of these partnerships, with 10 TCS-partnered marathons ranked among the world's 50 leading marathon brands, including seven of the top 10 and the top three overall. David Haigh, Chairman & CEO, Brand Finance, reflects: "Marathons are powerful economic and social engines that create lasting value for cities, communities, charities, and sponsors." For TCS, these partnerships have always been about more than sponsorship. As our Chief Marketing Officer, Abhinav Kumar, puts it: "Few other sports partnerships bring people together in quite the same way. You don't just watch a marathon; you run it, volunteer, cheer, and get inspired." To every runner, volunteer, supporter and community that makes these events possible, this impact belongs to all of you. More details here: bit.ly/4zZMTTI

A letter to runners, wherever they’re chasing a breakthrough. After proving what’s possible with a 1:59:30 at the 2026 TCS London Marathon, Sabastian Sawe has been sharing messages with runners around the world. Now, his letter has arrived in New York. To everyone taking on the 2026 TCS New York City Marathon, when the miles get hard and doubt creeps in, remember what it took to get here. You trained for this. Now go break through. What breakthrough are you chasing on race day, NYC? Share it in the comments. #WithYouForTheLongRun

Home to rich biodiversity and communities whose lives are deeply connected to the land, the Indian Himalayan Region faces growing challenges from climate change, deforestation and environmental degradation. Through Himalayas for the Future, an IUCN–TATA initiative supported by #TCSFoundation, efforts are underway to advance nature-based solutions that strengthen ecosystems, support sustainable livelihoods and build resilience across the region. From conserving forests and wildlife to strengthening water security and promoting sustainable resource management, the initiative brings together conservation and community well-being to help shape a more sustainable future for the Himalayas.

Possible was proven when Sabastian Sawe ran 1:59:30 at the #TCSLondonMarathon. Now, in partnership with TCS, the world recorder has written a letter to the runners of the 2026 #TCSAmsterdamMarathon. Share your goal for this weekend in the comments, you may just get a little extra encouragement. #WithYouForTheLongRun #OfficialSponsorofBreakthroughs

When connectivity reaches further, the future comes closer. In partnership with BSNL, and alongside Tejas Networks and C-DOT, we’re helping deliver an indigenous, end-to-end 4G solution for India, with over 1,00,000 radio access network sites and 35+ Core and Edge data centres. Designed to be fully upgradeable to 5G, this infrastructure is helping extend high-speed connectivity to consumers and enterprises across the country. A made-in-India network, helping strengthen the foundations of a digitally empowered nation. #AcceleratingIndia