AdImpact Politics

We've tracked more than $1.3B in aired spending and $304M in future reservations across the eight Senate races @CookPolitical rates as Toss Up or Lean. Stay up to date on political ad spending as Election Day approaches. Subscribe to The AdVantage: go.adimpact.com/newsletter

Midterm Elections 2026: How Much Are The Parties Spending on Ads? bloomberg.com/graphics/2026-…

#OHPol: "If that's what Ramaswamy will do to get what he wants, what do you think he'll do to you as Governor?" The Amy Acton/David Pepper campaigns are up with this new #OHGov ad today.

Republicans Spending $694M to Stop Democrats in These 7 Key Senate Races newsweek.com/republicans-spe…

#FLPol: As Midterm Ads Focus on Epstein, a Florida Senator Is the Latest Target nytimes.com/2026/10/29/us/po…

Fox News has shifted #SCSen from Lean R to Toss Up. Democrats held a consistent weekly ad spending advantage until October, when Republican advertisers spent $19.8M. General election aired spending: 🔵$26.1M 🔴$18.4M Future reservations: 🔴$4.4M 🔵$4.2M

#NCPol: The Democratic Congressional Campaign Committee is placing a coordinated ad buy with Richard Ojeda in #NC09. $16K has been reserved so far. Ads start tomorrow. NC-09 general election aired spending: 🔴$571K 🔵$351K

Where the Parties Are Outspending Each Other in the Midterm Ad War nytimes.com/interactive/2026…

#OHPol: "Keeping my kids safe is my top priority, and keeping a gun at home gives me peace of mind. Now I hear Jon Husted has pushed for gun restrictions like background checks and red flag laws ... William Redpath is running for Senate, and he'll stand behind our Second Amendment rights." Buckeye Freedom PAC is up with this #OHSen ad.

"Trump nearly disappeared from most messaging, especially on the GOP side. February of this year, 56% of all GOP ads mentioned Trump, in September, less than 1%." Our SVP of Data, @JLink_AdImpact was interviewed by @NewsHour again! Watch it here: pbs.org/newshour/show/campai…

#OHPol: "Medicaid pays for Livie's equipment, her medicine, and her home health aides. It's a literal lifeline. I told Jon Husted our story. He looked me in the eye and listened as I shared how hard every day is for Livie. Then he voted for the largest Medicaid cut in American history, and I will never forget that." WinSenate is up with a new #OHSen ad.

#MIPol: "We are just American Jews living in Michigan. Everywhere I go, am I hiding my Star of David necklace? Am I letting it show? With Abdul El-Sayed, who knows what the future of the Jewish community here will look like?" Together for Michigan is up with this new #MISen ad.

#MIPol: "Rogers is a multi-millionaire, has a Florida mansion, and two yachts .... he's sold us out before, he'll sell us out again." WinSenate is up with this new #MISen ad.

#MEPol: "The whole country is crying for compromise. As America's most bipartisan senator, Susan Collins can bring us together. If we lose Susan, we lose the most independent senator in America." Susan Collins and the NRSC are up with a new coordinated #MESen ad.

#MEPol: "He [Troy Jackson] tries to get his way by screaming and throwing. His colleagues reported him to the governor. With everyone watching, he can't even get through a debate without an outburst." Senate Leadership Fund is up with a new #MESen ad.

General election aired ad spending & future reservations: #TXSen: Aired: 🔴$260.9M 🔵$126.2M Future: 🔴$8.5M 🔵$4.6M #MISen: Aired: 🔴$128.5M 🔵$108.9M Future: 🔴$15.0M 🔵$8.1M #KSSen: Aired: 🔵$44.9M 🔴$32.2M Future: 🔵$10.8M 🔴$7.0M #MESen: Aired: 🔴$120.0M 🔵$88.1M Future: 🔴$6.1M 🔵$3.9M

#MSPol: The Democratic Senatorial Campaign Committee and Scott Colom have placed a coordinated #MSSen ad buy totaling $30K so far. Ads begin airing tomorrow.

#NEPol: "Imagine if Bill Clinton spent more time in factories than on Epstein's plane. If Pete Ricketts protected our tax dollars from foreign wars like how he protects the names in the Epstein files. I'm Dan Osborn, working class, not Epstein class." Dan Osborn is up with this new #NESen ad.