Connecting the Dots | founder @bknown_ | Scaling Brands & Public Figures into Powerful Digital Platforms | [email protected]
Miami, FL
Joined March 2009
- Tweets9.5K
- Following1.7K
- Followers1.9K
- Likes6.8K
Brendan Kaminsky retweeted
Interesting chart. SC is indeed in the Instagram stratosphere.
Someone interesting to me a little further down is Flau'jae Johnson. She's just 22, a super-skilled and exciting player, a talented musician, has great business instincts.
If her game continues to grow -- and she's with a great young core in Seattle -- that's a player to watch as far as national fame.
With the WNBA season ending this weekend, here's a look at the total engagements on Instagram of its top 50 players this season. TLDR: Sophie Cunningham is in a league of her own.
— Cunningham has 8.3M total engagements — 27% of the entire top 50 — and averages 518K engagements per post, 2.4x the next-highest player (Caitlin Clark).
— Each of her four biggest posts individually generated more engagement than the full-season totals of 46 of the other 49 players.
— It’s a four-player economy: Cunningham, Angel Reese, Paige Bueckers, and Caitlin Clark combine for 65.8% of all engagement across the top 50 (20.2M of 30.7M).
— One caveat: A’ja Wilson, #6 in followers at 1.6M, hides her likes — so her engagement figures reflect comments only. (Data via @mondometrics)
Brendan Kaminsky retweeted
WNBA free agent Sophie Cunningham has a knack for commanding attention online.
Just check her Instagram feed, writes @markjburns88.
sportandstate.com/2026/11/02…
Brendan Kaminsky retweeted
In the attention economy, Sophie Cunningham has something every WNBA team should want: eyeballs.
Just take a look a her Instagram presence, where she is in "a league of her own," according to @BKaminsky.
sportandstate.com/2026/11/02…
Brendan Kaminsky retweeted
There’s Sophie Cunningham…and everyone else.
With the WNBA season ending this weekend, here's a look at the total engagements on Instagram of its top 50 players this season. TLDR: Sophie Cunningham is in a league of her own.
— Cunningham has 8.3M total engagements — 27% of the entire top 50 — and averages 518K engagements per post, 2.4x the next-highest player (Caitlin Clark).
— Each of her four biggest posts individually generated more engagement than the full-season totals of 46 of the other 49 players.
— It’s a four-player economy: Cunningham, Angel Reese, Paige Bueckers, and Caitlin Clark combine for 65.8% of all engagement across the top 50 (20.2M of 30.7M).
— One caveat: A’ja Wilson, #6 in followers at 1.6M, hides her likes — so her engagement figures reflect comments only. (Data via @mondometrics)
Brendan Kaminsky retweeted
“It’s a four-player economy: Sophie Cunningham, Angel Reese, Paige Bueckers, and Caitlin Clark combine for 65.8% of all engagements across the top 50 (20.2M of 30.7M)”
God damn
With the WNBA season ending this weekend, here's a look at the total engagements on Instagram of its top 50 players this season. TLDR: Sophie Cunningham is in a league of her own.
— Cunningham has 8.3M total engagements — 27% of the entire top 50 — and averages 518K engagements per post, 2.4x the next-highest player (Caitlin Clark).
— Each of her four biggest posts individually generated more engagement than the full-season totals of 46 of the other 49 players.
— It’s a four-player economy: Cunningham, Angel Reese, Paige Bueckers, and Caitlin Clark combine for 65.8% of all engagement across the top 50 (20.2M of 30.7M).
— One caveat: A’ja Wilson, #6 in followers at 1.6M, hides her likes — so her engagement figures reflect comments only. (Data via @mondometrics)
With the WNBA season ending this weekend, here's a look at the total engagements on Instagram of its top 50 players this season. TLDR: Sophie Cunningham is in a league of her own.
— Cunningham has 8.3M total engagements — 27% of the entire top 50 — and averages 518K engagements per post, 2.4x the next-highest player (Caitlin Clark).
— Each of her four biggest posts individually generated more engagement than the full-season totals of 46 of the other 49 players.
— It’s a four-player economy: Cunningham, Angel Reese, Paige Bueckers, and Caitlin Clark combine for 65.8% of all engagement across the top 50 (20.2M of 30.7M).
— One caveat: A’ja Wilson, #6 in followers at 1.6M, hides her likes — so her engagement figures reflect comments only. (Data via @mondometrics)
Some of my most entertaining days on the internet, in no particular order..
- NFT boom and daily minting
- Meerkat launch
- HQ Trivia
- Will Smith Oscars slap
- Viral Vines
- First week of Threads
- Houseparty days
- X when Luka was traded
- 28-3
What am I missing?
Brendan Kaminsky retweeted
NHL Teams on Instagram, Followers vs. Average Engagement
- Hurricanes lead league in engagement with only the #20 following
- Oilers are 7th in followers, only 17th in average engagements
- Columbus struggles across the board with few followers and lowest engagement in the NHL
Travel hack: if your flight offers free messaging, you could skip the paid WiFi and just text Instinct to check your emails and handle the rest.
I joined the “Everything But Politics” podcast and discussed personal vs brand marketing, entrepreneurship and it was fun.
Here’s the link: open.spotify.com/episode/5jR…
Bears beating the Cowboys is surprising
and AFC South… yikes
Brendan Kaminsky retweeted
Happy 90th birthday! See you this morning on #SundayTODAY
From my wonderful grandma, @TODAYshow please pick her 😀
Celebrating my 90th birthday with hubby Bob and besties Marilyn, Arlene and Nancy at Letchworth State Park #SundayToday
In honor of the World Series tonight, MLB Teams on Instagram, Followers vs. Total Engagement.
- It's LA, New York, than everyone else. Dodgers out-total the bottom 13 teams combined
- Brewers are efficiency kings: #8 in totals, 19th in following
This drives home the point that in 2026, the goal isn’t followers, it’s meaningful engagement. Reach isn’t determined by how many people follow your page. It’s determined by how strong your content is against everything else on the platform.
If you’re an athlete or creator reading this, don’t judge your social media success by the size of your audience. Judge it by what your content does once it leaves your page.
Top 50 NBA Players on Instagram: Followers vs. Average Engagement
- SGA is close to LeBron despite 1/30th of his followers
- Alperen Sengun has about the same as Jalen Brunson
- Ant Edwards almost identical to Giannis despite 1/3 of his audience
(data via @mondometrics)
