We connect advertisers with their audiences against the right content on @YouTube, social, and CTV. And share cool stuff from the ad and marketing world
Beverly Hills, CA
Joined March 2013
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🔑 Unlock the power of contextual advertising on @YouTube. With 122 million daily users, it's the best platform to showcase your brand. Discover how contextual targeting goes beyond keyword ads and how to maximize your ROI in our recent blog post. channelfactory.com/advanced-…
🎉 We're thrilled to welcome Bill Schild as our new GM, Americas. With over two decades of ad tech & programmatic ad experience, Bill is set to elevate Channel Factory's excellence even further!
Read more @exchangewire, exchangewire.com/blog/2023/0…
🚀 In a recent interview with @SalesTechStar, Nicholas Greco, SVP and Head of Sales, North America at Channel Factory, shares his insights on the latest trends that are reshaping the B2B sales and tech industry. 👉 Read more: bit.ly/3NuaKVb
#ConsciousAdvertising
#WHM2023 We collaborated with @digilearningHQ to spotlight their amazing career training program GirlRise, which empowers young women to pursue careers in tech. Get ready to be inspired 👇
Join us in supporting them, donorbox.org/digilearning
🏈 @NFL's Marissa Solis discusses how the league is future-proofing its brand by building connections with new audiences & using the power of content marketing to reflect the real world.
Watch the convo, youtu.be/K8TZkz7WJN0
@BrandInnovators #NFL #ConsciousAdvertising #DEI
🚮On average, the media industry wastes $10 billion a year. Catch Sam Tomlinson, @PWC, sharing tips & insights about #BrandSafety and how brands can reduce media wastage to maximize ROI. Watch the full convo, youtu.be/1oa0HntJ0js
#AdTech #BrandSafetyWeek #DEI
Live from the Equality Lounge @advertisingweek, “Mentorship at Every Level: Why Mentors Matter at the Top”
Here’s some quotes from the panel discussion👇
@SparkFoundryWW's Will McMahon spoke with @Channel_Factory's Juliet McCutcheon about the importance of reviewing blocklists & partnerships to ensure DE&I is a part of every brand's media buying strategy. Watch the full convo: youtu.be/pI8HvoX-IGM
#ConsciousAdvertising #AdTech
